SEO Manager

1 day ago

Melbourne, Australia Pony Express Full time

Own Technical SEO
- Fast-moving company
- High level of autonomy

**Lead Organic Growth at One of Australia's Most Trusted Aged Care Platforms**

CareAbout is Australia’s leading home care placement service. It helps older Australians and their families navigate the complex aged care system with free, expert advice and unbiased recommendations. With over 4,000 five-star reviews and a trusted network of more than 75 care providers, CareAbout matches customers to the right services without charging them a cent more than if they went directly.

As the business continues to scale, CareAbout seeks an experienced SEO Manager to take ownership of its organic acquisition strategy. This is a critical role with a clear mandate: reduce reliance on paid media, grow high-intent organic traffic, and transform SEO into a leading growth channel.

**About the Role**

The SEO Manager will join a collaborative marketing team of performance, content, design, and social media specialists.

Key responsibilities include leading technical SEO efforts, collaborating on content strategy, driving backlink acquisition, and optimising the customer journey for high-intent users and long-tail organic traffic. With organic traffic currently contributing around 6-7% of total visitors, a significant opportunity exists to make a lasting impact.

**Key Responsibilities**
- Technical SEO Leadership: Conduct audits, resolve technical issues, optimise site structure and speed, and implement on-page enhancements.
- Content Strategy Collaboration: Co-develop a keyword-informed content roadmap with the Content Specialist to address gaps and ranking opportunities.
- Content Contribution: Produce or optimise SEO-friendly content, including landing pages, blog posts, and dynamic location pages, when required.
- Backlink Acquisition: Design and execute a backlink strategy to strengthen domain authority and improve rankings.
- Customer Journey Optimisation - Tailor organic strategies to align with two distinct user cohorts: high-intent paid users and long-tail organic browsers.
- Performance Tracking & Reporting: Use GA4, Salesforce, Tableau, and SEO tools to track KPIs, evaluate progress, and refine strategy.
- Marketing Alignment: Work cross-functionally with paid media, design, and development teams to ensure integrated, high-impact marketing initiatives.

They should demonstrate:

- Proven success across all pillars of SEO (technical, on-page, off-page)
- Strong analytical skills and experience using data to drive decisions
- Excellent communication and stakeholder engagement abilities
- Familiarity with tools such as GA4, Salesforce, Tableau, Screaming Frog, and SEMrush/Ahrefs
- Experience in content strategy and backlink acquisition
- A proactive mindset with the ability to take ownership and drive continuous improvement

**Why Join CareAbout?**
- Play a key role in shaping the digital growth strategy
- Work with a smart, collaborative marketing team
- Flexible, hybrid work: 3 days in the Elsternwick office
- Make a tangible impact in a business with scale and momentum
- Salary: 100-120k + super

**Interested?

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