Marketing Automation Manager

Avant is Australia's leading medical defence organisation with a proud heritage of protecting Australian medical professionals for over 130 years.

Avant now represents 90,000 health practitioners and medical students across every state and territory, delivering market leading products and services to meet their professional, personal and practice needs. As a member-owned organisation, our mission is to protect, support and empower our members across every stage of their professional journey.

About the role

Avant is on a mission to deliver seamless, personalised experiences to our members and prospects — helping them discover all the ways we can support their needs. As part of this journey, we're looking for an experienced Marketing Automation Manager to design, execute and optimise digital customer journeys across our platforms.

You will play a key role in bringing insight-led strategies to life, using Braze as our marketing automation platform, Data Bricks for customer data, and tools like Google Analytics and Looker for measurement and reporting. Your deep understanding of customer data, personalisation, and journey optimisation will help shape engaging campaigns that drive growth and improve customer experiences at every touchpoint.

You will be joining a high-performing, agile digital team in a business that values innovation, collaboration and continuous improvement. We have invested in a modern tech stack and are committed to empowering our teams to deliver real value to our Members.

Key responsibilities:

• Lead the delivery of customer journeys using Braze, aligned to business OKRs, KPIs and stakeholder goals.
• Design and implement A/B and multivariate testing strategies to optimise performance across campaign journeys.
• Develop personalisation strategies that increase engagement, conversion, and retention.
• Ensure compliance with relevant legislation (including the SPAM Act), risk, and group governance controls.
• Build and maintain performance dashboards and funnel reports using Braze, GA, Looker and other tools to generate actionable insights.
• Collaborate with cross-functional teams across Communications, Segment, Product, Design, and Tech to deliver marketing automation initiatives in line with broader business objectives.
• Apply Agile ways of working to plan, prioritise and deliver high-value work efficiently.
• Champion the use of marketing technology, supporting business teams to deliver automation use cases.
• Stay ahead of trends in marketing automation, customer experience and personalisation, and act as a subject matter expert within the business.

Skills and experience required:

• 6+ years' experience in marketing automation or digital CRM, with a strong track record of success.
• Hands-on experience with tools like Braze (preferred), Salesforce, Adobe or Oracle marketing platforms.
• Strong working knowledge of customer data segmentation and audience creation with experience using CDPs like Salesforce, Tealium, Adobe or exposure to tools like Mixpanel, Amplitude, Segment or ContentSquare.
• Proficiency in marketing analytics and reporting using Google Analytics, Mixpanel, Amplitude, Segment, ContentSquare or other analytics tools.
• Experience working in agile, cross-functional teams, within a matrixed organisation.
• A data-driven mindset with the ability to build, prioritise and manage delivery of continuous improvement backlogs based on insight driven hypothesis.
• Tertiary qualifications in Marketing, Technology or a related field (required).

Why join Avant?

• Be part of an organisation that truly makes a difference in the healthcare sector.
• Work in a collaborative, member-first environment that values innovation and integrity.
• Work with a modern and evolving martech stack to drive significant impact for members.
• Flexible hybrid work model and a supportive, purpose-driven culture.

We have a diverse and connected work environment where your contribution and ideas will be valued and respected and make a real difference to the lives of others. We offer a range of benefits and opportunities to enable you learn and grow in your career.

For further information, please contact Sue Allen, Talent Acquisition Business Partner on

Equal Opportunity Employer

Avant supports doctors so they can serve Australia's diverse communities. Having diversity in our workforce brings valuable perspectives and strengthens our ability to support healthcare professionals.

We therefore welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people from culturally diverse communities, LGBTQIA+ individuals, people with disabilities, and those with caring responsibilities.

Our inclusive workplace is somewhere everyone can succeed.

Ready to join us? If you're passionate about supporting Australia's healthcare professionals, we'd love to hear from you. If you require any adjustments during the recruitment process, please don't hesitate to contact us