Regional Marketing Consultant

**Career Area**:
Marketing

**Your Work Shapes the World at Caterpillar Inc.**

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**Your Work Shapes the World**
Joining Caterpillar means becoming part of a global team focused on the work and mutual support. Employees at Caterpillar contribute to creating resilient and sustainable communities through their roles. Progress and innovation are achieved alongside our customers, where we work and reside. Our collective efforts aim to improve the world for everyone's benefit.

**Job Summary**:
The Cat Mining marketing team seeks a Regional Marketing Consultant to develop and implement marketing strategies for the Asia Pacific (APD) and Europe, Middle East and Africa (EAME) divisions. The Regional Marketing Consultant will collaborate with cross-functional teams to align marketing efforts with sales objectives in the APD and EAME regions. This role involves crafting compelling marketing strategies and engaging activities that position Caterpillar as the preferred provider within the region and highlight the comprehensive value of Caterpillar's solutions and services.

The consultant will coordinate closely with senior leaders and business development teams who oversee the marketing and business development initiatives and projects for each region.

**Responsibilities**:

- Develop and execute strategic marketing plans that align with business goals and enhance dealer and customer engagement.
- Serve as the primary contact for APD and EAME marketing requests and prioritize activities for each region.
- Liaise with regional Cat dealership marketing and sales teams.
- Manage and support regional trade shows and industry events, with occasional local and regional travel.
- Partner with the product marketing team to create marketing messages, campaigns, and assets that meet regional business objectives.
- Establish metrics to evaluate the effectiveness of marketing strategies and identify improvement opportunities.
- Maintain effective internal communications to discuss and align regional marketing strategies with broader organizational efforts.
- Participate in strategic marketing projects.

**Qualifications**:
**Preferred Qualifications**:

- Exhibit strong written communication and project management skills.
- Connect effectively with various audiences.
- Display creativity, value innovation, and take calculated risks.
- Operate autonomously with mínimal supervision.
- Navigate complex organizations and manage change effectively.
- Think strategically while executing tactical actions.
- Ability to simplify complex or technical concepts.
- Identify actionable steps amid ambiguity and follow directions when necessary.
- Effectively communicate with internal and external partners, ensuring deadlines are met.
- Deliver creative solutions that reflect modern designs and ideas while adhering to corporate brand standards.
- Demonstrate intellectual curiosity by asking questions to understand the rationale behind requests.

**Basic Qualifications**:

- College degree and 5-7 years of specific mining industry experience OR more than 10 years of specific industry experience.
- Knowledge of Caterpillar products and business processes preferred.

**Additional Information**:

- This position may require up to 40% travel, based on event support requirements. The role requires working with colleagues across multiple time zones in APD, EAME and USA.
- Working environment is 5 days in office
- Domestic relocation is available
- Sponsorship is not available

**Posting Dates**:
July 17, 2025 - July 31, 2025
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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