Customer and Media Lead

**The Company**

STIHL is a family-owned company, with a global reach and a large Australian presence. Known for their high-quality products and a strong reputation for reliability and state-of-the-art German engineering technology, Stihl has grown to be a household name, and is the number one chainsaw brand worldwide. They have been voted Australia’s most trusted brand of Outdoor Power Equipment. Employing over 100 staff in Australia, they distribute through an extensive network of more than 600 specialist dealers in both rural and metropolitan markets.

STIHL recognises that its people are its greatest asset - they invest in their growth and development and are committed to promoting a high-performance culture.

At STIHL we offer so much more. We genuinely care about our team’s satisfaction and engagement.
- Market competitive remuneration package reviewed annually (base, super, annual bonus)
- Health insurance subsidy up to $2400 per year (couple/family)
- Superannuation Co-contribution Program
- Income protection insurance
- Gym Subsidy of $290 per year
- Birthday Leave
- Purchase Leave
- Volunteer and charity programs
- Social club and other work events to bring our people together
- Employee Assistance Support (counselling) to you and your family
- Clear organisational strategy cascaded into teams so that you know what success looks like
- Supportive and people focused culture
- Opportunity to be heard and provide ideas and feedback
- Flexible working arrangements
- Strong business performance to sustain personal and professional growth and development
- Staff discounts
- End of year Christmas Party

**About the role**

Reporting to the Head of Marketing, the Customer and Media Lead will champion the STIHL brand identity, brand proposition and brand WHY to develop an activity program which drives consumer demand, market share and delivers on the business plan. This role has direct responsibility for the creation and implementation of the media plan which is led by the intimate understanding of the home gardener and professional segments.

**Key responsibilities include;**
- Management of the media schedule, media planning and strategy through an intimate understanding of customer segments and media consumption habits to drive demand
- Lead the new brand website and PIM2 (Product Information Management) implementations including transfer and content migration plan to ensure blog content is maintained in new platform, ensuring product specifications in PIM and website are updated as required
- KPI and analysis to ensure core audiences, trends, changes in demographics and impact and effectiveness is understood and continuously embedded into media planning
- Manage communication of media plan to Marketing, Sales, and Dealers through the completion of the annual media plan, Campaign explainers and Seasonal planners within the time periods
- Support Dealer retail experience with education materials and continuous education around the value of MAP
- Lead the team by example, demonstrating critical leadership and behaviors aligned to values at all times while providing flawless execution and clear communication to all stakeholders

**About You**
- Minimum of 5 years’ experience in Marketing with demonstrated campaign and media managementexperience managing advertising budgets in excess of $5M and experiencing with creating impact with social media customer tracking, engagement, remarketing and impact
- Media agency experience is essential
- Tertiary level qualifications in Business Marketing or related field
- Brand development and deployment mindset with flawless execution
- Leadership qualities to work seamlessly with large teams
- Strong interpersonal and communication skills
- Strong project management and organizational abilities
- Customer focused with proven customer relationship skills

**Job Types**: Full-time, Permanent

**Salary**: $100,000.00 - $115,000.00 per year

**Benefits**:

- Employee discount
- Parental leave
- Referral program

Schedule:

- Monday to Friday

Supplemental pay types:

- Annual bonus

Work Location: Hybrid remote in Knoxfield, VIC 3180