Marketing Officer

Covenant Christian School
**Location**:Belrose, NSW
**Date advertised**: 26th August 2024

**Job Type**:Full time, Permanent
**Closing Date**:1st September 2024

**ROLE OVERVIEW**:
This role is to support the Marketing and Community Engagement Manager and the activity of the Marketing & Community Engagement Team by:

- Coordinating digital marketing & communications channels, including planning and managing digital marketing on social media and other digital platforms (including on Facebook, LinkedIn and Instagram).
- Enhancing our outreach to prospective Christian parents through these social media channels, ultimately encouraging them to learn more about Covenant and in visiting the school.
- Liaising with designers, external agencies, printers and signage companies when required.
- Coordinating media releases.
- Equipping Covenant parents and alumni to market Covenant effectively through word-of-mouth promotion and developing strategic opportunities building connections with our local churches.
- Tracking and reporting program/campaign success.

The following Job Description is an abbreviated version of the full Job Description, which can be found here.

**ROLE RESPONSIBILITIES IN MORE DETAIL**:
**DIGITAL MARKETING**
Support the Marketing and Community Engagement Manager and the Marketing and Community Engagement Team by providing coordination of the digital marketing & communications channels. This shall include, but not be limited to, the following broad range of tasks:

- Plan and manage digital marketing on social media and other digital platforms.
- Implement strategic marketing initiatives through the Funnel CRM.
- Creation and tracking of website pages using CRAFT CMS.
- Provide reports on all paid and unpaid marketing channels including website, social media, Meta, Feesable, and Funnel.

**ADVERTISING & PROMOTIONS**
Support the Marketing and Community Engagement Manager and the Marketing and Community engagement Team to promote Covenant to prospective families, including:

- Implement marketing campaigns using various channels as identified in the Marketing Activity Schedule.
- Coordinating the promotion and registration aspects of marketing events targeted at new prospects.
- Coordinate media releases to local media outlets.
- Coordinate organic and sponsored advertising through social media channels including Facebook; LinkedIn, Instagram and others in accordance with the marketing plans and campaign briefs.
- Liaise with designers, external agencies, printers, signage companies to progress the production of materials.
- Provide reports on marketing campaigns and ongoing advertising & promotions activities.
- Responsible for keeping the Marketing and Community Engagement activity schedule up to da

**COMMUNITY ENGAGEMENT**
Support the Marketing and Community Engagement Manager and the Marketing and Community Engagement Team to equip Covenant parents and alumni to market Covenant effectively through word-of-mouth promotion:

- Plan and manage all engagement on social media, including Covenant social media channels.
- Develop creative and appropriate ways to help parents share the Covenant story.
- Provide regular opportunities for parents, alumni and staff to advocate for Covenant with their friends and church community.
- Build the reputation of Covenant as employer of choice for Christian educators particularly through LinkedIn.
- Grow the engagement of Covenant Alumni through planned strategic communications and social channels, including LinkedIn.
- Develop strategic opportunities to build connections with our local churches.

**LOCATION**

Located on 3.5 hectares in leafy Belrose in NSW, Covenant Christian School is 19 kilometres north-east of the Sydney central business district in the local government area of Northern Beaches Council.

With around 950 enrolled students across Prep to Year-12, we currently employ around 165 full-time and part-time staff, plus further casual staff, with all staff being active participants in their local Christian church.

**KEY REQUIREMENTS**
- Committed Christian of a reformed evangelical persuasion actively involved in the life of their local church, with a strong passion for Christian community.
- Able and willing to sincerely affirm the School’s Statement of Belief.
- Marketing, communications or advertising degree qualified or equivalent.
- At least one year marketing, communications or advertising experience.
- Demonstrated experience using Customer Relationship Management software.
- Experience using and/or administration of social media platforms.
- Experience with paid marketing on Meta social media platforms.
- Competent in the production of visually engaging material.
- Well-developed time management and problem-solving skills.
- Demonstrated capacity to work in a team environment.
- Demonstrated understanding of branding and marketing principals, particularly in the digital space.
- High level of interpersonal and communication skills.
- Able