Brand Specialist

18 hours ago

Sydney, Australia Pony Express Full time

Fast growing company
- Opportunity to drive and execute brand strategy
- Develop a valuable combination of marketing + commercial skills

**The Company**

eShopping Group (ESG) is a leading Australian house of brands, spanning beauty, pets, consumer electronics, wellness, and surveillance. Founded more than 15 years ago, the business has grown from a single pet product on eBay into an ecommerce success story with 20+ websites across Australia, New Zealand, the UK, and soon Europe.

At the heart of ESG’s portfolio is eDog, one of its largest and fastest-growing categories. With strong year-on-year growth and expansion plans into new markets, ESG is seeking an experienced Brand Marketing Specialist to take ownership of the pet vertical and drive the next phase of brand growth.

**The Opportunity**

As Brand Marketing Specialist, you will be the dedicated brand lead for eDog, responsible for shaping and executing strategies that increase visibility, capture market share, and accelerate category growth.

Working closely with the Head of Brand and supported by a 22-person central marketing function, you’ll combine brand strategy, campaign execution, and content oversight to build eDog’s presence across Australia, New Zealand, the UK, and potentially Europe.

**What You’ll Do**
- Brand strategy: Develop and implement growth strategies aligned with ESG’s commercial objectives.
- Campaign management: Lead the annual marketing calendar across paid, earned, and owned channels, briefing creative and digital teams to deliver high-impact campaigns.
- Category growth: Identify opportunities for market and product expansion, supporting ESG’s transition to a brand-led business model.
- Competitive positioning: Drive brand visibility in a highly competitive pet category.
- Social and content collaboration: Guide the social and influencer strategy to ensure consistency and compelling storytelling across all channels.
- Performance Insights: Monitor category performance and provide actionable insights to inform marketing and product decisions.

**About You**
- 5+ years’ experience in brand marketing, ideally within ecommerce, consumer goods, or agency environments.
- Proven success in competitive or saturated categories, with the ability to find white space and capture share.
- Strong understanding of digital marketing principles and confidence in interpreting ecommerce data.
- Resilient, entrepreneurial, and comfortable in fast-paced, high-growth environments where pivots are common.
- Excellent communicator with strong copywriting skills and an ability to distil complexity into clear, actionable messaging.

**Bonus points if you**:

- Are passionate about the pet industry.
- Have hands-on experience with Shopify, Klaviyo, Canva/Figma.
- Have worked in ecommerce or D2C environments.
- Enjoy being part of social media content from time to time.

**Why Join ESG?**
- eDog is growing 15-20% YoY
- Own ESG’s second-largest category, with expansion into Europe on the horizon.
- Hybrid work model (3 days office, 2 WFH) at WeWork Sydney, with a collaborative, high-energy team.
- Part of an international group of 50+ people across Australia, the UK, the US, the Philippines, Vietnam, and China.
- Work alongside senior advisors recognised among Australia’s Top 50 People in eCommerce.

**Salary & Benefits**
- $80,000 - $100,000 + super (commensurate with experience)
- Hybrid work model (Sydney HQ)
- Flexible, dynamic environment with mentoring and growth opportunities

**Interested?

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