Marketing Automation Specialist

**Location: Australia (Sydney area preferred). Remote (hybrid option available in Sydney office)**
**Reporting to: Marketing Director**

**Our Client**:
Our client is a cutting-edge SaaS platform that empowers fleet operators to plan, optimize, and manage zero-emission fleets. Their customers include transit, school bus, logistics, and local government transport providers transitioning to an EV future. With approximately 200 customers in ten countries, including one of the ten largest transit systems in the U.S., they are a revenue-generating, fast-growing technology company dedicated to customer value creation and scalability.

Following the successful first close of a US$10 million funding round, they continue to expand and innovate within the EV charging space.

**About the Role**:
We are seeking a **Marketing Automation Specialist** to play a pivotal role in enhancing lead generation, nurturing campaigns, and customer engagement through cutting-edge automation strategies. This role is integral to driving sustainable energy solutions and strengthening our market presence through data-driven marketing initiatives.

A key focus of this role is to **strategically repurpose existing marketing and educational content** into tailored campaigns that engage specific customer segments, particularly cold leads. These initiatives aim to **increase awareness of our value proposition and nurture qualified leads** for transition to the sales team.

**Core Responsibilities**:

- Develop, manage, and optimize **HubSpot automation workflows**, CRM strategies, and lead nurturing campaigns.
- Generate and analyze **reports and dashboards**, leveraging HubSpot data to drive strategic decision-making.
- Integrate external lead sources (e.g., LinkedIn Ads, association website promotions) into HubSpot via **Zapier & ZoomInfo**.
- Repackage and distribute **marketing and educational content** to engage targeted customer segments.
- Ensure **data integrity** and maintain a high-quality contact database.
- Collaborate with **marketing and business development teams** to align automation strategies with business objectives.

**Key Qualifications**:

- ** 3+ years of experience** in marketing automation and CRM management.
- ** Proven expertise in HubSpot**, including workflow automation and campaign tracking.
- Strong analytical skills with experience in **reporting, dashboard creation, and deriving actionable insights**.
- Experience **integrating LinkedIn Ads and external campaigns** into HubSpot.
- Proficiency in tools like **Zapier & ZoomInfo** for lead integration.
- Excellent **communication and collaboration skills**.

**Nice-to-Have Qualifications**:

- Experience with other **marketing automation platforms or CRM systems**.
- Knowledge of **lead scoring models and advanced segmentation strategies**.
- Familiarity with **paid advertising platforms** and their integration into marketing automation.
- Interest in **AI tools** to enhance marketing automation efforts.
- Experience in managing **large contact databases and maintaining data integrity**.

**Key Competencies**:

- ** Analytical Thinking** Ability to assess challenges and develop strategic solutions.
- ** Decision-Making** Data-driven approach to impactful decision-making.
- ** Creativity & Innovation** Designing and executing transformative marketing strategies.
- ** Customer Focus** Prioritizing engagement and satisfaction.
- ** Communication & Collaboration** Driving results through teamwork and alignment across departments.

This is a unique opportunity to take ownership of **marketing automation strategy**, drive impactful campaigns, and contribute to the success of an organization committed to **sustainable energy solutions**. If you are passionate about marketing technology and looking to make a significant impact, we encourage you to apply.