Marketing Automation Specialist
5 days ago
At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That's why we support the diverse needs of everyone and have policies that enable us all to thrive and be flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members. We are dedicated to building a high-performance environment underpinned by a strong risk culture, ensuring we deliver the best outcomes for our members.
Your New Role
We have an 18-month max-term contract opportunity for an experienced marketing automation specialist to join the Member Experience & Marketing team. As a Marketing Automation Consultant, you'll deliver marketing automation initiatives aligned with strategic goals and legislative needs across the Fund.
You'll implement industry best practices in automation journeys and single sends, utilising channels such as email, SMS and more to enhance member experiences. You'll bring your thought-leadership, influencing skills and expertise to help shape marketing automation solutions, journeys and creative executions, and collaborate with technology teams to extend Marketo's data availability and drive greater maturity.
In this dynamic role, you will be instrumental in advancing the Fund's mission to help members achieve their best retirement outcomes. Your strategic insight and collaborative spirit will shape briefs, drive innovation and continuous improvement, ensuring our marketing automation initiatives remain impactful and future focused.
Key responsibilities will include:
- Design and document customer journeys and single-sends, embedding best practices and leveraging past-learnings.
- Contribute thought-leadership and expertise to shape journeys and optimise communication experiences, aligning marketing automation activity with business goals.
- End-to-end cross-channel journey build and asset development (including email, SMS, landing pages), test/QA and ongoing maintenance.
- Build and execute segmented, business-critical batch email and SMS campaigns.
- Ensure marketing automation activities meet brand, compliance, risk, privacy & security requirements.
- Work closely with CRM & technical delivery teams to ensure that the marketing automation platform has the data, capability and processes needed to support engagement and growth.
- Minimum five years of experience in a Marketing Automation role, ideally within financial services industry.
- Marketo experience preferred.
- Solid experience working with customer data, knowledge of data architecture/models & safe handling of data.
- Significant experience interpreting briefs and aligning business needs to technical solutions in marketing automation platforms.
- Ability to communicate with technical stakeholders and marketing/business areas to reach common understanding.
- Engagement skills that reflect a professional, collaborate and collegiate approach.
- Excellent attention to detail.
AustralianSuper is committed to colleague development, and we support our people with ongoing learning, coaching and training, as well as career opportunities across our expanding global organisation. We offer generous leave entitlements and promote a blended working environment with flexibility, and we're happy to discuss what this looks like for you.
We cultivate a workplace that champions safety, respect, inclusiveness and diversity. We are committed to supporting our diverse workforce in a way that is inclusive and embraces diversity in all its forms. If you require any reasonable adjustments to the recruitment process or the role, please let our recruitment team know.
What's Next
Apply now, if you share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes and would like the opportunity to work in a challenging, growing and rapidly evolving team to deliver outstanding results.
Australian or New Zealand citizenship or Australian permanent residency status is required.
Progress powered by purpose.
Agencies please note: this vacancy is being managed directly by AustralianSuper's Talent Acquisition team. We will contact our preferred agency partners should we require additional support. Thank you.
About Us
The AustralianSuper Story
As a profit-to-member superannuation fund, AustralianSuper is run only for members, and is here to help members achieve their best possible retirement outcome. We don't pay profits or dividends to shareholders, so the money we make goes back into the fund.
We're an organisation of talented, inspiring colleagues and passionate leaders. As we continue to grow in size and complexity, we need people who will challenge our thinking, deliver outstanding outcomes and most importantly, share in our purpose.
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