Audience Activation Manager
2 days ago
**At Samba TV, we are on a mission to fundamentally change television viewing for everyone. We are doing this by leveraging our data to enable advertisers to engage and measure TV viewers across all their devices. We have an amazing story with a unique perspective formed by innovative technology.**
**Responsibilities**:
- Support Account Management and Sales teams in day-to-day operations across all Samba TV Audience Activation products including audience data segments, private marketplaces (PMPs), and managed service ad campaigns.
- Provide troubleshooting support to Account Management and clients to maximize scale and performance across all Samba TV Audience Activation products.
- Manage a portfolio of audience activation clients and campaigns to ensure timely launch, successful performance, and full delivery.
- Analyze campaign performance to make on-going optimizations to maximize likelihood of client success and ongoing account growth and renewal.
- Provide forecasting and strategic guidance for Account Management and Sales campaign planning and targeting during the pre-sales process.
- Work closely with Account Management to ensure client KPI attainment and full delivery.
- Address all programmatic inquiries within given SLAs.
- Support all audience segment creation and ensure successful distribution to clients’ preferred DSPs as well as internal managed service DSPs.
- Become an expert user of Samba’s proprietary tools and SSPs.
- Work cross-functionally with Engineering, Product, and Operational stakeholders to support customer needs.
- Become an expert on Samba TV’s full suite of product offerings.
**Requirements**:
- 2+ years of ad operations/programmatic experience
- DSP experience is a must
- Experience building data segments and PMPs is highly preferred
- Familiarity with ad servers, rich media vendors, web debugging tools (Firebug, HTTPFox, Fiddler, etc.). HTML/JS/SQL a big plus
- Experience activating data sets in DSPs or SSPs
- Ability to troubleshoot campaign setup, including trafficking publisher tags
- Ability to optimize for performance KPIs and scale
- Proficient in Excel (pivot tables, vlookups a plus)
- Problem solver at heart with strong project and time management skills
- Willingness to work in a fast-paced, high growth, and technical environment
- Demonstrate excellent written and verbal communication skills
- Strong, independent individual contributor that thrives in a team environment
- BA/BS with industry emphasis or related experience
**Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.**
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.
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