Marketing Manager

1 week ago

Sydney, Australia Blue Yonder Full time

Overview:

- Blue Yonder is looking for a self-motivated marketer to drive growth initiatives with sales and business development team for key target accounts in ANZ region.
- The ideal marketer has pipeline generation and campaign execution knowledge in a fast-paced environment, a business-oriented approach to reporting on results of campaigns, and a collaborative attitude with the sales organization, marketing colleagues and other departments inside and outside the company.

What you’ll do:

- Work with cross-functional teams to meet and exceed the marketing plan objectives
- Design & execute 1:1/1:few account based marketing to key target accounts
- Focus on the buyers’ journey and selected personas leveraging insights into content and tactic preference by persona mapped to sales stages to deliver the right program and content at the right time.
- Work with sales to identify gaps in key personas and contact information within the key target accounts; and drive the development and management of all data and insights to inform the addition of other key personas and contacts as necessary into the mix and within the total account scope.
- Measure, analyze and report on the impact of Demand Gen programs on sales pipeline revenue (marketing sourced and influenced)

What we are looking for:

- 5+ years in the marketing area in a variety of roles including demand generation and/or field marketing
- Successful track record of developing and executing B2B Demand Gen programs, inclusive of executive level, and customer facing marketing programs
- A strong marketing discipline, cross-functional and proven project management skills to translate ideas into reality with some or little guidance
- Thrives in a fast-paced environment with the ability to pivot and problem-solve
- Team player who enjoys working in a collaborative environment, with the ability to build relationships with key stakeholders
- Proficiency in Microsoft Office Suite including Word, Power Point and Excel

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here:
Core Values
- Diversity, Inclusion, Value & Equality (DIVE)

is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural

Diversity Report

which outlines our commitment to change, and our

video

celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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