Head of Brand and Marketing

3 days ago

Darling Harbour, Australia Australian National Maritime Museum Full time

Full Time Executive Level 2
- Attractive employee benefits including 15.4% Superannuation
- Australia’s leading museum located waterside in beautiful Darling Harbour

The Head of Brand and Marketing develops and oversees the Museum’s strategic and operational branding and marketing initiatives, aiming to elevate its brand and market positioning while driving onsite and online visitation.

Reporting to the Deputy Director, the Head of Brand & Marketing is responsible for strategy, planning and managing operations and leading a team of four within the Museum’s marketing and tourism sales department, as well as working closely with external partners and vendors to implement agreed strategies.

Under broad direction, this position is responsible for delivering the following functions:

- Lead, design, deliver and manage the brand, marketing and tourism strategy for the Museum. Lead the development of brand strategy and implementation, and art direction across all campaigns.
- Develop key team processes to enable optimal transition and positioning of the brand and marketing team across the Museum.
- Lead the identification, evaluation and development of customer segmentation, insights and value propositions (brand and demand) that optimise marketing outcomes.
- Enhance the reputation of the Museum for delivering first-class experiences to all audience types, working closely with all relevant sections of the Museum especially the digital and visitor experience teams.
- Assess lifecycle of products and develop and implement appropriate product marketing strategies.
- Develop and implement performance reporting for the management team and other internal governance bodies (e.g. Board of Directors, including external vendor reporting).
- Track and report on brand, marketing and tourism impact, expenditure against approved budget and return on investment.
- Access and if appropriate, drive adoption of new marketing techniques, technologies and platforms.
- Oversee all marketing communications (creative & content) for all owned, paid and earned media, leveraging digital and print media options.
- Foster a high-performance culture in the marketing team by providing clear goals and regular feedback. Provide mentoring and coaching support for team members to assist in their professional development and contribute to a positive and collaborative organisational culture across the Museum.
- Develop and lead our strategy to collect and evaluate visitor evaluation and feedback. Drive the implementation and organisation wide understanding of key customer service/feedback metrics including NPS.
- Lead creative and art direction across all campaigns and marketing strategies.

Applications Close 13 May 2025.

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