Head of Brand and Marketing

7 days ago

Darling Harbour, Australia Australian National Maritime Museum Full time

Full Time Executive Level 2
- Attractive employee benefits including 15.4% Superannuation
- Australia’s leading museum located waterside in beautiful Darling Harbour

The Head of Brand and Marketing develops and oversees the Museum’s strategic and operational branding and marketing initiatives, aiming to elevate its brand and market positioning while driving onsite and online visitation.

Reporting to the Deputy Director, the Head of Brand & Marketing is responsible for strategy, planning and managing operations and leading a team of four within the Museum’s marketing and tourism sales department, as well as working closely with external partners and vendors to implement agreed strategies.

Under broad direction, this position is responsible for delivering the following functions:

- Lead, design, deliver and manage the brand, marketing and tourism strategy for the Museum. Lead the development of brand strategy and implementation, and art direction across all campaigns.
- Develop key team processes to enable optimal transition and positioning of the brand and marketing team across the Museum.
- Lead the identification, evaluation and development of customer segmentation, insights and value propositions (brand and demand) that optimise marketing outcomes.
- Enhance the reputation of the Museum for delivering first-class experiences to all audience types, working closely with all relevant sections of the Museum especially the digital and visitor experience teams.
- Assess lifecycle of products and develop and implement appropriate product marketing strategies.
- Develop and implement performance reporting for the management team and other internal governance bodies (e.g. Board of Directors, including external vendor reporting).
- Track and report on brand, marketing and tourism impact, expenditure against approved budget and return on investment.
- Access and if appropriate, drive adoption of new marketing techniques, technologies and platforms.
- Oversee all marketing communications (creative & content) for all owned, paid and earned media, leveraging digital and print media options.
- Foster a high-performance culture in the marketing team by providing clear goals and regular feedback. Provide mentoring and coaching support for team members to assist in their professional development and contribute to a positive and collaborative organisational culture across the Museum.
- Develop and lead our strategy to collect and evaluate visitor evaluation and feedback. Drive the implementation and organisation wide understanding of key customer service/feedback metrics including NPS.
- Lead creative and art direction across all campaigns and marketing strategies.

Applications Close 13 May 2025.

  • Marketing Coordinator

    2 weeks ago

    Darling Harbour, Australia Genesis Full time

    **VIC, Belgravia Health & Fitness - VIC 3000** **About Belgravia Health & Fitness** Belgravia Health and Fitness, the Australian leader in Fitness franchising, is passionate about creating active, healthy communities across its 47 sites nationally. Our portfolio includes Genesis Health and Fitness (full-service health club), Coaching Zone (Group Personal...

  • Marketing Coordinator

    2 weeks ago

    Darling Harbour, Australia Genesis Full time

    **NSW, Belgravia Health & Fitness - NSW 2000** **About Belgravia Health & Fitness** Belgravia Health and Fitness, the Australian leader in Fitness franchising, is passionate about creating active, healthy communities across its 47 sites nationally. Our portfolio includes Genesis Health and Fitness (full-service health club), Coaching Zone (Group Personal...

  • Community Partnerships Lead

    5 days ago

    Darling Harbour, Australia Australian National Maritime Museum Full time

    Full-time, Non-Ongoing, APS 6 position - $94,563 - $105,910 per annum plus 15.4% superannuation - Australia’s leading museum located waterside in beautiful Darling Harbour The Australian National Maritime Museum is seeking an experienced and enthusiastic Community Partnerships Lead with business development skills to join our Partnerships team in this...

  • Manager, Social Media

    5 days ago

    Darling Harbour, Australia Australian National Maritime Museum Full time

    Full-time, Ongoing, EL 1 position - $110,115 - $120,025 p.a. plus 15.4% superannuation - Australia’s leading museum located waterside in beautiful Darling Harbour The Australian National Maritime Museum is seeking an experienced and highly motivated Manager, Social Media to join our Brand and Marketing team in this full-time, ongoing Executive Level 1...

  • Technology Experience Officer

    2 weeks ago

    Darling Harbour, Australia Australian National Maritime Museum Full time

    Full-time, Ongoing, APS 6 position - Attractive employee benefits including 15.4% superannuation - Australia’s leading museum located waterside in beautiful Darling Harbour The Australian National Maritime Museum is seeking an experienced and highly motivated Technology Experience Officer to join our Technology team in this full-time, ongoing APS Level 6...

  • Product Manager

    7 days ago

    Darling Harbour, Australia Kelsian Group Full time

    Join an award-winning tourism and transport company - Work with a diverse product offering across 3 established brands - Showcase the best of Sydney Harbour through unique products SeaLink Sydney (Captain Cook Cruises, The Jackson and Starship Group) - part of the Kelsian Group, is seeking an experienced Product Manager to join our team. **Have a...

  • Foundation Manager

    7 days ago

    Darling Harbour, Australia Australian National Maritime Museum Full time

    Full-time, Ongoing, APS 6 position - $90,199 - $101,022 p.a. plus 15.4% superannuation - Australia’s leading museum located waterside in beautiful Darling Harbour The Australian National Maritime Museum is seeking an experienced and enthusiastic Foundation Manager to join our Partnerships team in this full-time, ongoing APS Level 6 position. As one of...

  • Brand Ambassador

    7 days ago

    Victor Harbour, Australia Liveworks Full time

    **Paid Event Staff Wanted - Charity Hiking Challenge (Victor Harbor, SA)** **Support a Meaningful Cause & Help Create an Unforgettable Experience**: - Victor Harbor, South Australia_ - Event Date: Friday, 5th September 2025_ An exciting large-scale **charity hiking event** is coming to **Victor Harbor**, and we’re looking for energetic and reliable...

  • Manager Partnerships

    2 weeks ago

    Darling Harbour, Australia Australian National Maritime Museum Full time

    Full-time, Ongoing, EL1 position - $115,443 - $125,832 per annum plus 15.4% superannuation - Australia’s leading museum located waterside in beautiful Darling Harbour The Australian National Maritime Museum is seeking a highly experienced and proactive Manager Partnerships to join our Partnerships team in this full-time, ongoing Executive Level 1...

  • Coles Merchandiser

    4 days ago

    Victor Harbour, Australia BIG Brand Influence Group Full time

    Work allocated 2 weeks in advance - Competitive hourly rate $30.54 per hour - Flexible work/life balance - live local/work local Join our **Coles Relay Team (CRT)** on an ongoing, casual basis. You will be responsible for completing various merchandising tasks such as planograms/relays, point of sale set-up, pricing and ticketing. **About the Role**: We...