Digital Marketing Specialist

1 week ago

St Leonards, Australia CULTIVER GOODS PTY LTD Full time

**Description**:
At CULTIVER, our products and experiences bring a touch of understated luxury to the familiar rituals that make up your everyday. Founded in Sydney in 2012, we are dedicated to sourcing the highest quality materials from around the world in a mindful way, to create timeless pieces for the home.

By joining CULTIVER, you will be part of a team of hard-working, talented and supportive individuals who are deeply committed to helping our business transform day to day - growing, adapting, and improving constantly. We pride ourselves on the energy this brings to our work and success.

This position is ideal for someone eager to learn and further their career in a rapidly growing business. More important than experience is a growth mindset, the ability to adapt to change and an openness to collaboration.

Employee benefits include:

- Training and professional development opportunities
- Working with the founder of the company
- Flexible working arrangements
- Staff discounts (and one for your friends and family)
- Time off for your birthday

The Digital Marketing Specialist will be responsible for the performance of CULTIVER’s digital advertising channels and own key marketing metrics, including website traffic, number of new customers, ROAS and CAC.

Working closely with the Head of Marketing, they will define and deliver the strategy for CULTIVER’s performance marketing channels, ensuring that premium brand integrity is at the core of all executions.

You will thrive in this role if you;
You are an ambitious, creative self-starter who is looking to move into a managerial digital marketing role within a small (but global) company. You are a strategic marketer who thrives on understanding target audiences and connecting with them across digital mediums.

You love design and all things digital, and also love working with smart, strong, creative people who are always thinking ‘outside the box’. You do things differently. You know how to spend a dollar wisely and you find enjoyment from experimenting with digital marketing activities.

You have:

- A growth mindset.
- High standards and attention to detail.
- A highly proactive and collaborative approach to your work.
- The ability to quickly adapt to changing environments by challenging the status quo and identifying and experimenting with new creative, strategic ideas that drive customer acquisition and loyalty.
- A strong ability to draw insights and recommendations from data.

Technical skills
- 3+ years paid digital channel experience for B2C (Facebook & Google Ads essential)
- Effective reporting capabilities

CULTIVER believes in treating all people with respect and dignity and recognises that the individuality of each of our employees is a strength, and this diversity is what allows us to thrive.

**Role Type**:

- In-house - Permanent - Full-time - Associate

**Company Overview**:

- Whilst we have experienced exponential growth and are an established business, we still retain a start-up mentality. We eschew corporate traditions whilst remaining professional, efficient and innovative. We foster a culture of continuous development and training, encouraging career development within the business and nurturing individuals strengths.

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