Digital Marketing Specialist

3 days ago

St Leonards, Australia RSL LifeCare Full time

RSL LifeCare is a leading not-for-profit organisation focused on enriching the lives of veterans and seniors. Established in 1911, we are driven by our vision to create proud communities, living their best lives. We are dedicated to helping all individuals under our care thrive, every day.

We are seeking an experienced and results-driven **Digital Marketing Specialist-Lead Generation**to drive our digital acquisition campaigns for Talent Recruitment and Sales Lead Generation. This hands-on role will focus on enhancing our workforce through targeted recruitment efforts and driving sales leads for our various operational units, including Residential Care, Retirement Living, Home Care, and Veteran Services.

**Please note this is a Fixed Term Contract (6 months)**

**To be successful in this role, we'd expect you to**:

- Implement comprehensive digital acquisition activity across multiple channels
- Plan, execute, and manage paid digital media campaigns to drive recruitment and sales outcomes
- Distil campaign planning into channel and creative tactics that drive targeted outcomes and align with our Values and Brand Guidelines
- Utilise data-driven insights to test and optimise creative executions for maximum ROI
- Help qualify and monitor campaign leads to support our recruitment and sales goals
- Collaborate with internal teams and external agencies to implement engaging and responsive digital lead-generation campaigns

**About you**:

- Tertiary qualification in Marketing, Communications, Business, or a related field preferred
- Experience in digital acquisition marketing and paid media, with a proven track record of successful campaign execution, ideally with lead generation and/or acquisition experience
- Strong knowledge of digital marketing techniques, testing and tools
- Proficiency in analytics and conversion tracking
- Excellent communication and interpersonal skills for effective collaboration
- Creative problem solver with a proactive approach and a passion for digital marketing
- Experienced in managing digital marketing campaign budgets and monitoring and optimising paid media campaigns for ROI
- Highly organised, detail-oriented, and adept at managing multiple priorities
- Results-driven and proactive with a ‘curious' mindset and a commitment to continual improvement to achieve business goals

**RSL LifeCare offer a range of benefits**:

- Competitive remuneration package and Not-For-Profit Salary Packaging ($15,900 tax free) and Meal & Beverage Benefits ($2,650 tax free)
- Annual leave loading of 17.5%
- Fitness Passport
- Flexibility within a hybrid working environment
- Team-building activities, wellbeing days, and volunteering opportunities
- Personal and professional development support
- Collaborative and passionate team environment

**Our commitment to diversity**:
RSL LifeCare is committed to fostering an inclusive workplace. We acknowledge the importance of diversity, and actively strive to create an environment where all team members feel safe, respected, valued, and have equal opportunities for growth and success, regardless of their gender, age, ethnicity, cultural or linguistic background, gender identity, sexual orientation, or disability.
It is a mandatory requirement for a team member working in the Aged Care sector to have a valid RSL LifeCare Police Check or a valid National Disability Insurance Scheme (NDIS) check, or potentially both, to undertake the inherent requirements of the role.

**Location**:St Leonards

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