Social Media Officer

**Job no**: 531469
**Work type**: Part Time
**Location**: Sydney, NSW
**Categories**: Marketing / Communications

**Social Media Officer (China)**
- Employment Type: Part Time (21 hours per week)
- Duration: Fixed Term Contract until May 2026
- Remuneration: Level 5 $85,717 - $96,992 (pro rata) + 17% super + leave loading
- Location: Kensington, NSW (Hybrid Working Opportunities)

**About UNSW**:
UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 20 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.

**Why your Role Matters**:
The Marketing & Digital Experience portfolio has been established to enhance UNSW’s global brand reputation, create sharper brand distinctiveness, amplify UNSW’s globally renowned expertise across societal impact framework themes, and support the university to realise the ambition of its new ’Progress for All’ strategic plan.

The Social Media team within the Marketing & Content pillar drives UNSW's social media strategy, covering strategic advice, content creation, editorial planning, community management, and reporting.

Reporting to the Social Media Specialist, International, the Social Media Officer (China) plays a key role in supporting the management of UNSW’s Chinese social media communities and delivering engaging, consistent content. Key responsibilities include assisting in implementing the university’s social media strategy for China, creating in-language content with a clear brand voice, managing community interactions, and collaborating with internal stakeholders to deliver high-value content and social media support.

**Who you are**:

- Relevant tertiary qualification with subsequent relevant experience or equivalent competence gained through any combination of education, training and experience, including experience in community managing Chinese social channels, or an equivalent level of knowledge gained through any other combination of education, training and/or experience.
- Mandarin language skills are essential for this China-focused position, as well as an understanding of its cultural landscape and various social media channels.
- Proven experience in supporting a social media strategy - managing communities and creating content for Chinese social media platforms including WeChat, Weibo and rednote.
- Demonstrated ability to create high-quality social content.
- Advanced level of using editing and design tools for WeChat. Experience using photo editing software like Photoshop and Canva and/or basic video editing is desirable.
- Good understanding of user behaviour on social platforms; knowledge of changes and trends in social.
- Demonstrated organisational and time management skills - the ability to manage multiple social communities and projects at once, and the flexibility to work outside standard office hours when needed.

**Benefits and Culture**:
People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.

Our benefits include:

- Flexible working options.
- Career development opportunities.
- 17% Superannuation contributions and additional leave loading payments.
- Additional 3 days of leave over Christmas period.
- Discounts and entitlements (retail, education, fitness).

**How to Apply**:Submit your CV & a cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points in the job description) by **11.55pm 2**nd** June 2025**:
UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.

The University reserves the right not to proceed with any appointment.

Position Description

**Advertised**: 19 May 2025 AUS Eastern Standard Time
**Applications close**: 02 Jun 2025 AUS Eastern Standard Time