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Proposition and Strategy Lead
2 weeks ago
**Req ID**: 83812
**Department**: AR Marketing Capability
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Proposition and Strategy Lead, you will be responsible for for the development of both marketing and customer strategy including full customer proposition scoping, initiative leadership, design and go to market planning. ANZ Plus is the future of retail banking for ANZ with a ambitious delivery roadmap and a fast growing portfolio. This role requires deep portfolio expertise and an understanding of portfolio economics/financial levers and customer behaviours. It also requires solid understanding of customer initiatives and how they are designed and delivered. The role acts as the conduit (both inwards and outwards) between the business and the broader marketing function
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: Permanent, Full Time (40hrs/week)
**Role Location**: Flexible within Melbourne and Sydney
What will your day look like?
**As a Proposition and Strategy Lead, you are accountable for**:
Bringing large cross functional teams together engaging across product, distribution, design, operations and marketing services to create great customer outcomes
Portfolio and Proposition Development strategy including customer solution design, offer development, management and implementation utilising commercial acumen and active priority segment consumer insights / analytics to drive growth
Priority segment CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points
Ensuring product-market fit with strong alignment to the divisional marketing strategy
Drive customer-centricity & competitive differentiation in product development
Product proposition development as ‘reasons to believe’ for CVPs
Product and customer experience funnel analysis and opportunity identification
Lead product and customer experience playbook creation and marketing services briefing
Oversee and execute translation of propositions into suite of consumer-facing offers including commercial benefits per offer ready for prioritisation
Delivering commercial and customer results aligned to the product KPI’s
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
**Opportunity Scoping**: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes.
**Initiative management**: Ability to lead the end to end design and delivery of an initiative, including across non marketing functions (such as digital, frontline, product) to deliver the initiative goal
**Go to Market Planning**: Ability to make specific choices and course of action developed by each teaM/Function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets. Consists of goal setting & measurement, go to market strategy & planning and the scoping and development of business cases.
**Strategic Prioritisation**: Reviews a range of Business Case scoped initiatives and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit. Consists of the review of initiatives and prioritisation based on overall desirability, feasibility and viability and readiness to launch.
**Proposition Development**: Ability to translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes.
Portfolio Economics (also requiring mastery across the full Discovery & Insights capabilities): Ability to use internal data to understand customer behaviour and needs, how portfolios and products work and what are ANZ’s financial levers and drivers of cost - to eliminate waste, maximise competitive advantage and optimise financial return.
CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel
