Digital Optimisation-personalisation Manager

**Digital Optimisation & Personalisation Manager**
- **Permanent role based at Barangaroo Head Office**
- **Hybrid**
- **Help ensure that digital enables our bankers to deliver more value**

**Purpose**:Optimisation and performance uplift across our websites, internal platforms, apps, and owned channels to drive digital adoption and the ongoing use of digital features and services. This role helps ensure that Digital enables our Bankers to deliver more value to customers and drive business success.

**How will I help?**
- Develop and execute digital utilisation strategies that translate into measurable business and customer results.
- Support and enhance digital journeys for both bankers and customers, leveraging research and insights to identify new business opportunities.
- Use analytics tools such as Adobe, Tableau to track and optimise customer funnels (from acquisition to long-term digital retention).
- Work with key stakeholders to optimise each stage of the funnel, ensuring smooth customer transitions across digital platforms.
- Manage end-to-end initiatives to drive digital utilisation, collaborating with channels, compliance/risk, LOBs, and production teams to ensure delivery excellence and risk compliance.

Enhance onsite-to-offsite connected journeys using audience insights, channels, and targeting platforms.

**What’s in it for me?**

You’ll play a key role in shaping the future of digital adoption within the Westpac Group. Our purpose is to create better futures together, and we’ll support you in developing your career through internal opportunities and flexible working arrangements.

You’ll also be part of a fantastic team that values collaboration and innovation. Whatever shape your family takes, we offer generous paid and unpaid parental leave for primary and support carers, including leave for adoption, surrogacy, and foster care arrangements. We also continue paying your super contributions while you take time to settle your new family.

**What do I need?**
- Proven experience driving adoption of digital services and encouraging frontline teams to transition to digital servicing.
- Extensive experience in communications, web production, CRM, or customer analytics within a large corporate environment.
- A strong understanding of multi-product, brand, and distribution channels within the Westpac Group or a similar organisation.
- Strong business and commercial acumen, with a data-driven mindset and expertise in performance reporting.
- Excellent influencing skills, with the ability to collaborate effectively across teams outside direct reporting lines.
- Familiarity with Agile principles and scrum methodology.

Ability to navigate ambiguity and adapt in a fast-changing environment.

**What’s it like to work there?**

We are a collaborative team of passionate people with a shared ambition to make a difference for our customers, our communities, and each other. At Westpac, making a difference means creating impact, unlocking our own and each other’s passions, and delivering transformative success stories to build better futures together.

As well as competitive remuneration and a great culture, joining the Westpac family gives you access to a wide range of employee benefits to help you balance your priorities—whether that means family life, career growth, or all the little perks in between.

We’ll empower you to shape your career path. Through personalised upskilling, mentoring, and training opportunities, you’re in control of where you start and how you’ll grow.

As an equal opportunity employer, we are proud to have built a workplace culture that values diversity, flexibility, and inclusion. Hear from some of our people and their experiences working with us.

**How do I apply?**

Start here. Just click on the APPLY or APPLY NOW button.

**Do you need reasonable adjustments during the recruitment process?