Social Media Specialist

Reporting to the Communications Team Lead, the Social Media Specialist is responsible for Chisholm’s day-to-day organic social media activity including:

- creation and coordination of audience
- and channel-specific content
- driving and managing positive brand awareness and engagement on Chisholm-owned social media channels, and
- monitoring and managing Chisholm’s online community.

A recognised specialist in community management and online engagement, the Social Media Specialist champions best practice in organic social media. They use deep sector experience and current understanding to develop and deliver strategically aligned organic social media content plans that guide and enhance how Chisholm communicates online. They work to identify, leverage and expand Chisholm-appropriate opportunities through the effective use of digital communication.

**ABOUT YOU**

You will have a relevant degree (marketing, public relations, media, journalism or communications) and social media experience, or an equivalent combination of extensive relevant experience and/or education and training

You will have a collaborative and engaging presence backed by:

- Comprehensive experience in organic social media and community management, with a strong understanding of engagement strategies and enquiry resolution.
- Strong ability to translate a corporate strategy into a successful organic media strategy.
- Proven ability to research, identify correct audience insights, plan, recommend and roll out strategy
- Proven ability to create and implement organic social media procedures across a large and diverse organisation.
- Extensive experience in digital and relationship marketing with a diverse group of stakeholders, including managing complex team environments.
- Excellent copywriting, editing and communication skills.
- Excellent photography, video capture and editing skills using mobile technologies.
- Excellent content management skills and experience working to a project methodology.
- Understanding of community psychology and behaviour, as well as brand building through storytelling.
- Experience in developing, implementing and adjusting a monthly content plan across organic social media channels, including Facebook, Instagram and LinkedIn.
- Well-developed stakeholder management skills with an ability to manage multiple stakeholders across the business.
- Extensive experience across various social media management tools and platforms.
- Knowledge of emerging platforms and how the business may be positively engaged.
- Experience in advising on social media response and engagement on complex matters.
- Ability to educate, support and guide various stakeholders and employees about social media best practice.
- Proven ability to work autonomously and effectively with agility.

**ABOUT US**

Chisholm is one of the largest vocational training providers in the state with a team of over 1,400 dedicated staff supporting 41,000 students who choose to study at Chisholm and training at our modern campuses across Melbourne’s southeast and online. We partner with governments, educational institutes, and businesses worldwide, sharing our expertise in vocational education.

We offer over 400 courses that include nationally accredited pathways from secondary school programs and short courses, through to certificates, diplomas, and degrees.

At Chisholm, we embrace differences in gender, age, ethnicity, race, cultural background, disability, religion, and sexual orientation. We know that diversity and inclusion help us to attract, recruit, engage and retain a team of talented people.

Chisholm has zero tolerance for child abuse and all forms of harm to children. All allegations and safety concerns will be treated consistently in accordance with Chisholm policy and procedure.

**WHAT WE OFFER**

**An Inclusive work culture** - Chisholm is resolutely diverse. We celebrate our people’s unique contributions to achieving our ambition to transform lives through relevant and responsive high-quality education

**Professional Development**- continue to grow your career

**Networking Opportunities** with Industrial Partners

**State of the art facilities** on our campuses

**Free on-site parking** as well as locations close to public transport

**Free Employee Assistance Program**- get the support you want. It’s confidential.
- a cover letter
- your resume
- contact details of three (3) referees.
- Verified copies of qualifications and transcripts as listed in your resume
- Verified current valid Employee Working with Children Check
- Verified copy of unrestricted rights to work in Australia
- Verified National Police Check

Applications for this position close at **9am Wednesday 11 June 2025.**

Chisholm reserves the right to withdraw an advertised position at any stage.

Find out more about us by visiting us on our Website and social media sites.

Join a Values driven Organisation with a commitment to Excellence in Education