Industry Lead Entertainment

**What’s the role?**

The Entertainment Industry Lead is responsible for driving the growth of News Australia’s share in the Entertainment market (Film, Live Events, Streaming, Gaming).

This role is key to positioning News Australia as a leading media partner for cultural influence, spearheading audience engagement, and embedding entertainment brands within Australian culture.

The role will lead commercial strategy and industry planning, ensuring the Fame Formula is executed across multiple channels and working closely with Sales, Marketing, Editorial, Strategy, Insights & Planning (SIP) and other teams.

Reporting directly into the Head of Industry Growth, this role ensures we remain at the forefront of entertainment trends and drive sustainable, measurable growth.

**Key Responsibilities**:
+ **Execute the ‘How We Plan to Win’ Framework**: Lead the implementation of the Emerging Industries framework for Entertainment, aligning strategy with industry trends and consumer behaviour to create value for both clients and News Australia.

+ **Revenue Growth** : Drive incremental revenue from new and lapsed entertainment clients, working closely with sales teams to identify opportunities for business development and commercial growth.

+ **Market Activation**: Lead the delivery of the “Fame Formula” in the market, transforming ‘what’s on’ into ‘must see’ cultural moments for entertainment brands, enhancing consumer connection and brand advocacy.

+ **Strategic Partnerships & GTM Execution**: Collaborate with SIP and Steerco teams to develop and execute GTM opportunities that leverage industry insights, creative solutions and cross functional collaboration.

+ **Industry Representation**: Attend and engage with key industry events, festivals and conferences to represent News Australia, foster strong relationships and gain first hand insights into emerging trends, ensuring News Australia stays at the cutting edge of the entertainment sector.

+ **Internal Education & Trend Leadership**: Act as an internal ambassador for the Entertainment industry, sharing insights, trends and commercial opportunities with internal teams to ensure we remain ahead of the curve and continuously adapt to the ever changing landscape.

**Who are you?**

+ Minimum of 6+ years in a Media Agency or Marketing role within the Entertainment industry, with demonstrable experience driving strategic partnerships and high impact campaigns.

+ Deep knowledge of audience behaviours, entertainment trends and the evolving landscape of film, live events, streaming and gaming.

+ Proven track record of delivering commercial outcomes through successful partnerships, integrated campaigns, and media strategies.

+ Proven ability to develop and execute strategic initiatives that deliver industry growth and elevate News Australia’s standing as a trusted partner within the entertainment space.

+ Exceptional relationship-building skills, with the ability to foster strong partnerships both internally (cross-functional teams) and externally (clients, partners, industry stakeholders).

+ Strong ability to combine creative ideation with commercial objectives, shaping high-impact media and content solutions that deliver tangible results.

+ Comfortable taking the lead in pitch execution ensuring seamless collaboration and alignment across diverse teams to bring strategies to life in market.

+ Comfortable working with insights and data to guide decision making and measure the success of entertainment campaigns.

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
+ **Exclusively ours** - Access to publications and products from across the News Corp family

+ **Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

+ **Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

+ **Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition

+ **Financial wellbeing** - Support on making the most of your money

+ **Perks & discounts** - Exclusive offers across a range of products and services

+ **Giving back** - Make a difference to our communities.

+ **Workplace Inclusion and facilities** - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

**Who are we?**

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, spor