Content Marketing Manager, Southern Hemisphere

2 days ago

Sydney, Australia Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**How you’ll make an impact**

Manage and execute best in class customer focused marketing content programs that support business growth objectives for Xero’s key regions. Our marketing content strategy is designed to help accelerate our customers' confidence in choosing and using Xero.

Evolve our content delivery with strong project management and ensure we are winning with content aligned by segment, channel, and customer journey. Collaborate across the business to bring content concepts to life, streamline processes and measure impact to ensure continuous improvement.

**What you'll do**
- Develop marketing content programs across the customer journey based on our target segments and business priorities
- Own the delivery of a wide range of content types from brief to publication, such as technical guides, third party advertorials, gated guides for acquisition etc.
- Organise and align stakeholders across the business to ensure clear ownership, accountability and on-time delivery
- Enable lifetime care for content
- Manage budgets and external resources as part of campaign delivery
- Leverage technology (including AI services), tools and data build a smart, scalable and fast content strategy across Xero teams
- Work closely with key stakeholders to define and track what success looks like for all content campaigns. Leverage data to make informed decisions and iterate

**What you'll bring with you**
- Project Management & Delivery: Strong organisational skills with a proven ability to plan, manage, and deliver projects on time and within budget in a matrixed environment
- Strategic & Data-Driven: Ability to translate high-level strategies into actionable steps using data and customer insights to inform decisions
- Content & Editorial Expertise: Proficient in content strategy development, campaign execution, and providing editorial feedback, particularly in technical writing and SEO content
- Stakeholder Management & Collaboration: Excellent stakeholder management skills with experience working cross-functionally in a decentralised organisation
- Adaptability & Critical Thinking: Ability to think critically, exercise strong judgement, and pivot effectively in a dynamic environment

**Why Xero?**

Offering very generous paid leave to use however you’d like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

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