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Head of Marketing and Brand

2 weeks ago

Hurstville, Australia Georges River Council Full time

**An exciting, unprecedented career opportunity has become available within a robust City Futures Business Unit of Georges River Council.**

We have an exciting opportunity** **for a Head of Marketing and Brand to join the Office of General Manager within Georges River Council. This role plays a pivotal role in developing and executing comprehensive marketing strategies to promote Council services, programs and events in Georges River, as well as building Georges River external reputation.

**What We Offer**
- Permanent, Fulltime - 70 hours per fortnight
- 9-day fortnight based on operational requirements
- Long Service Leave after 5 years
- 2 days Health and Wellbeing paid leave
- Fitness Passport Program offering discounted membership for you and your family to selected facilities
- Employee Assistance Program
- Salary Packaging Options
- Sponsored Study Program
- Employee Rewards Program
- Ongoing Education and Resources

**About The Role**

The position is responsible for leading a team to increase awareness and enhance the council’s brand reputation through various marketing channels and campaigns. This includes, but not limited to:
**Strategy and Policy**
- Develop, implement and evaluate Council’s City Marketing Strategy
- Oversee, implement and evaluate Council’s Social Media Policy and Strategy

**Campaign Planning and Delivery**
- Lead the development and implementation of strategic and innovative marketing campaigns to local residents to raise awareness of Council services, programs and events
- Monitor and analyse the performance of marketing campaigns, utilising data and insights, to optimise strategies and maximise the return on investment for Council

**City Marketing**
- Develop, manage and implement Georges River Council’s external brand
- Lead the development and implementation of strategic city marketing campaigns

**Corporate Brand and Creative Services**
- Oversee the management of Council's creative services who designs concept for major projects, events, physical signage, internal templates and all bespoke requests across the organisation

**Social Media**
- Oversee the management of Council’s social media channels to ensure the delivery of timely, engaging and informative content that is consistent with Council’s Policy and Strategy

**People Management**
- Coordinate team projects by facilitating a City Marketing business plan and individual work plans for all team members
- Support the delivery of the Performance Excellence Program, facilitate professional development opportunities for staff and oversee all administrative requirements of people management

**Partnerships**
- Work in partnership with the Executive Manager City Futures to provide timely advice for the organisation
- Build positive relationships with key internal stakeholders
- Build positive relationships with strategic partners to promote Georges River to external audiences

**Corporate Citizen**
- Develop and manage the City Marketing budget, ensuring resources are allocated effectively and corporate reporting is completed on time and to a high standard.
- Be an active contributor to the broad portfolio of work delivered by the City Futures team.
- Be an active contributor to Georges River Council corporate projects including the piloting of new initiatives and engagement activities being undertaken by other teams / directorate.
- Tertiary qualifications in marketing, communications, public policy, public relations and / or equivalent demonstrated capability in marketing
- **Leadership.** Strong leadership skills with experience managing and developing teams to deliver high-quality results in a fast-paced environment
- **Project/Campaign Management.** High level understanding and demonstrated ability to a take a campaign / project through an entire lifecycle from conceptualisation to evaluation. Demonstrated skills in delivering projects on time, within budget and achieving high quality outcomes
- **Stakeholder Management.** Demonstrated ability to build strong, credible and authentic relationships that deliver public value
- **Communication Skills. **Highly developed oral and written communication skills to prepare advice, reports and correspondence to meet audience needs. Demonstrated capability to prepare and deliver high-quality public presentations on behalf of the organisation. Ability to transform complex concepts into easy-to-understand language that is accessible for all stakeholders
- **Teamwork.** Demonstrated ability to work in a united, collaborative environment whilst consistently displaying integrity, accountability, respect and honesty
- **Problem Solving.** Demonstrated problem solving, lateral and creative thinking skills
- **Organisation Skills.** Demonstrated ability to set work priorities and meet deadlines. Ability to anticipate workflow and employ innovative responses to high workloads and complex issues
- **Inclusivity.** Demonstrated commitment to valuing diversity of thought an