Local Area Marketing Executive Richmond, Melbourne

**The Opportunity**: The** Local Area Marketing (LAM) Executive**plays a pivotal role in shaping how **Goodlife Health Clubs** and** Fitness First** connect with members, local communities, and corporate partners. This position partners closely with Regional Managers and the Corporate Sales team to deliver scalable campaigns, activations, and events that align with brand strategy while driving measurable business outcomes. With responsibility for managing platforms, collateral, and processes, the LAM Executive ensures marketing initiatives are executed effectively and consistently across the network. The role is instrumental in building brand visibility, strengthening community engagement, generating leads, and supporting member growth at both a local and corporate level. This is a hands-on opportunity to deliver impactful marketing activity that reflects brand standards, enhances member experience, and contributes directly to the continued success of two of Australia's most recognised fitness brands. **Key duties and responsibilities include (but are not limited to)**: **LAM Platforms & Collateral** - Lead and manage the LAM Splash platform, ensuring collateral is up to date, refreshed, and regularly audited. - Manage club marketing requests and inbound LAM campaign/collateral requests, ensuring alignment to brand guidelines and ROI focus. - Review and recommend efficiencies in workflow between clubs and the marketing support function. **Campaigns & Community Engagement** - Partner with Regional Managers to identify effective local marketing channels and develop reusable campaign templates that drive lead generation. - Support clubs to deliver community engagement initiatives including local events, sponsorships, and club-based activations. - Lead in-club launches for Group Fitness programs and support PT engagement through "PT Success Stories" campaigns. - Manage in-club media assets (digital screens, signage, collateral), ensuring content is accurate, timely and on brand. **Corporate Partnerships & Sales Support** - Support the Corporate Sales team with the timely development and delivery of marketing materials and lead generation initiatives. - Develop and implement corporate communication initiatives. - Work with the Partnerships team to activate corporate partner campaigns, events, and promotions. **Merchandising & Brand Execution** - Manage the merchandising strategy for clubs, including distribution, refreshes, and audits. - Ensure in-club collateral and merchandise consistently reflect brand positioning. **What Success Looks like**: - Increased leads from LAM campaigns, partnerships, and initiatives - Positive feedback from Regional Managers, club teams, and partners - Stronger community engagement through events and activations - Accurate, optimised digital presence (e.g. GMB listings) - Consistent brand compliance in merchandising audits - Corporate and partner campaigns delivered on time, on brand, and with measurable impact **What you'll bring**: **Essential** - Proven experience in a comparative marketing role - Strong project management skills with the ability to manage multiple campaigns simultaneously - Proven capability to manage relationships across internal and external business functions to deliver marketing initiatives - Experience measuring campaign success, with a focus on ROI - Experience with copywriting and content creation across print and digital channels - Experience with community marketing (such as community events, sponsorships and partnerships) **Beneficial** - Experience with local area or partnership marketing - Passion for health and fitness and knowledge of the Goodlife and/or Fitness First brands **In return we offer you**: - A passionate, innovative, energetic, and supportive culture. It's something we're really proud of at FLG, and you'll feel part of the family from day one - You'll also benefit from our industry-leading learning and development offering - we pride ourselves on supporting and developing our team members, providing them with the learning and skills they need to build a long-term career with us - Hybrid working (a mixture of in-office and work from home) - A competitive salary package + a wide range of benefits including a free gym membership for you and the person of your choice - Additional benefits as part of our recognition of service scheme **About Fitness and Lifestyle Group** **Fitness and Lifestyle Group (FLG)** is the leading fitness, health, and wellness group in the Asia-Pacific region, headquartered in Australia. Our mission is to make a meaningful, positive impact on people's lives through innovative and diverse health and wellness offerings, both physical and digital. FLG's portfolio includes globally recognised brands such as Fitness First Australia, Goodlife Health Clubs Australia, Jetts Fitness New Zealand & Thailand, Zap Fitness, and Barry's. With 319 locations across Australia, New Zealand, and Southeast Asia, we supp