Digital Marketing Specialist

A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us

**Job Description**:
Who we are

Trek Bicycle is a global leader in the design and manufacture of bicycles and bicycle related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles for transportation, recreation, and inspiration.

Our mission is to create products we love and take care of our customers. We value our team, making sure the best is on the field. We also appreciate new ideas from anywhere, inspiring others with our positive energy, dealing with reality to make the tough calls, and getting things done quickly, turning ideas into reality.

Come, join us, and help us transform the world, the bicycle, and ride bikes, have fun and feel good while doing it.

What you’ll be doing

Our digital requirements continue to grow as our business across Australia and New Zealand expands. You’ll be leading our digital presence across these two markets, building our brand presence, attracting, nurturing, and retaining raving fans of Trek.

As a member of a 6-person Australia New Zealand marketing team, your responsibilities include:

- Own the customer retention and loyalty strategy from end-to-end
- Work closely with our Retail Marketing team members to design and develop digital marketing strategies to nurture the existing customer base, promote brand loyalty and grow lifetime value
- Test and manage future platforms for growing customer retention e.g. SMS, paid remarketing
- Generate regular reports on customer retention strategies, including detailed analysis of engagement rates, repeat purchase rates, and lifetime value
- Understand and advocate for the customer loyalty journey, and use this knowledge to guide brand campaigns, retail campaigns, and product launches
- Work closely with our Brand Marketing Specialist to design and develop digital marketing strategies to acquire new fans of the Trek and Electra brands, including growing the marketing database.
- Manage external agency support
- Manage digital marketing budget spend
- Coordinate the creation of digital content, including website, blogs, social media, and eDMs

Who you are
- Bring good energy to Trek and the marketing team, with a passion for sport, fitness and/or health
- Proven hands-on experience as a Digital Marketing Specialist (or similar) for a minimum 5 years.
- Analytical, data-driven mindset.
- Solid knowledge of Google Analytics, Google Ads (Search and Display) and Facebook Ad Manager.
- Demonstrated experience in building and managing marketing databases.
- Experience in optimizing digital marketing funnels.
- Experience with A/B and multivariable experiments.
- Knowledge of HTML desirable.
- Excellent analytical and project management skills.
- Knowledge of SEO desirable
- An ability to multitask and perform under tight deadlines.
- Strong verbal and written communication skills.
- In response to the evolving COVID-19 situation, we continue to take extra steps and precautions to keep our employees and customers safe. We are now requiring that all employees show proof that they are fully vaccinated with the exception of a medical or religious exemption._
- If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us_