Digital Marketing Specialist

**Digital Marketing Specialist**
- **Flexible working arrangements**:

- **Based in Canberra, ACT - Free parking on the hospital campus**:

- **Great base salary + NFP salary sacrifice benefits**

**About the Organisation**:
The foundation is an independent registered charity that exists to
**raise funds for health and support services** delivered in all public hospitals and health centres across Canberra.

Join Canberra Hospital Foundation as they focus on
**maximising the impact of fundraising** to return the
**best possible healthcare and services** for workers, patients, and their families in the local region.

**About the Role**:
Join the Canberra Hospital Foundation as a Digital Marketing Specialist and help shape the future of healthcare.

As part of the Community Engagement team, you'll be responsible for coordinating effective digital campaigns and appeals, ensuring an effective donor-centric approach to online communications. Your role will be to create marketing content and deliver digital marketing activities to drive revenue, engagement, brand awareness, and participation.

Reporting to the Community Engagement Manager, you'll coordinate, develop, and monitor the website, manage social media, digital communications, and fundraising initiatives, and assist with the delivery of eDM campaigns.

**About You**:
We're looking for someone with highly developed written and verbal communication skills, excellent attention to detail, and a proven track record of driving growth and engagement across digital channels. You'll need to have experience working with analytics, SEO, and multiple relevant platforms, including CMS, CRM, and marketing automation platforms, Facebook Ads Manager, Google Analytics, AdWords, and social media scheduling platforms. You'll also need to be able to manage web content, produce reports and analysis, and develop annual social media and digital advertising strategies.

This is an exciting time of growth for the Canberra Hospital Foundation, and we're looking for a talented Digital Marketing Specialist to help us achieve our goals. If you're passionate about healthcare, digital marketing, and making a difference in the community, we want to hear from you. Join us and help us create exceptional healthcare together.

**Key Responsibilities**:

- Implement and deliver digital marketing and communications activities to drive awareness campaigns, appeals and fundraising initiatives
- Work to manage the website and any other digital platforms for the Foundation including development of landing pages, coordinating content, optimising SEO and website performance
- Manage digital marketing platforms such as Google Ads, Google Analytics, SEO and SEM platforms
- Build paid and organic multi-channel campaigns
- Drive social media growth and engagement ensuring the online supporter community is engaged
- Support the fundraising team in ongoing lead generation activities
- Collaborate with external agency partners to oversee and manage the delivery of multi-channel marketing campaigns
- Monitor and report on the performance of campaigns and acquisition activities

**Skills and Experience**
- A qualification in marketing, digital marketing, communications, or related fields or experience in a similar role
- Strong understanding of and familiarity with digital marketing platforms such as Google Suite (e.g. Google Ads, Google Analytics), SEO and SEM platforms
- Proven experience implementing multi-channel digital fundraising or marketing activities
- Experience managing digital marketing and social media platforms including tracking and reporting
- Excellent workflow management and time management skills
- Exceptional written and verbal communication skills with high attention to detail
- Strong interpersonal skills, willingness to be a collaborative team member
- Ability to work autonomously with initiative and take ownership of set tasks

**Application Process**

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- Beaumont Not for Profit has been contracted to recruit this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment solutions to the Not for profit sector on a Not for Profit basis._
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