Social Media Content Creative/producer

6 days ago

Melbourne, Australia Fitness First Full time

**About Loup**:
We are the creators of the global digital health and fitness sensations, Centr by Chris Hemsworth and Emily Skye FIT. Our holistic approach to enhancing wellbeing has changed the lives of tens of thousands of people around the world, and our products continue to grow with the potential to reach millions more users globally.
Loup is part of Fitness and Lifestyle Group (FLG), Asia-Pacific's leading health and wellness group headquartered in Australia. FLG's portfolio of globally recognized brands includes Fitness First Australia, Goodlife Health Clubs Australia, Barry's Bootcamp Asia Pacific, Jetts Fitness, and Zap Fitness 24/7.

**About Role**:
In this full-time, permanent role, you will be responsible for developing original social content for Loup's key clients and celebrity programs. This includes content for public facing organic social channels (Facebook, Instagram, YouTube, Twitter and Tik Tok) as well as our Private Facebook Communities.

**Key duties and responsibilities**:
In collaboration with the Social Media Manager, building the social media strategy for Centr, by Chris Hemsworth.

Craft and deliver compelling storytelling across all social channels, anchored by customer insights and a distinctive personality.

Leverage innovations, trends & the unique features of each social platform to deliver highly engaging content.

Uncover and experiment with new features and functionality of social platforms to drive business performance and engagement.

Collaborate with the creative team to build and maintain a content ideas library that powers innovation, future content creation (eg shoots), & business growth.

Leverage data and analytics to report on performance, uncover new opportunities, and support strategy.

Develop weekly/monthly/ day-to-day social media content schedules - coordinating inputs from across the business, writing briefs, working with creative on production, posting content and approvals as required.

3+ years in a Social Media content creation role

Tertiary qualifications in English, Media, Writing, Marketing Communications or equivalent

Experience in producing video & digital content

Experienced in driving business outcomes (e.g sales/web traffic) from social activity

In-depth knowledge of social marketing and digital trends and practices

Hands-on experience in posting content and measuring the impact of social posts on all key social platforms

Passion for best practice in online/digital with meticulous attention to detail, editing and proofreading skills

Social experience with brands with an international/global audience desirable

Why Join Loup?
There are so many reasons to join us here at Loup but here are just a few:
Competitive salary package, commensurate with your skills and experience

Short-term incentive plan (starting at 5% of salary based on tenure and performance)

Two additional leave days to be used for activities that promote personal or community wellness

Flexible and balanced working environment (mix of office and work from home days)

Fitness First Platinum membership and Centr and Emily Skye memberships

A range of other benefits including enhanced parental leave policies, annual learning and development allowances and more

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