Content Producer

Content Producer / Content Creator role at Target Australia. This is a hands-on hybrid role that combines creativity with production expertise, delivering platform-relevant content that excites customers and elevates the Target brand. The team is relocating to a new office in Chadstone.

We're looking for a dynamic Content Producer / Content Creator to join Target's Brand & Marketing Creative team. You'll be the driving force behind social-first content production, balancing creative thinking with production logistics. From planning and shooting to editing, coordinating and delivering assets, you'll bring Target's brand to life across social, digital and in-store channels. With one direct report, you'll also play a key leadership role in building capability within the team. You'll work with social media managers, PR, designers and art directors to create work that's relevant, customer-focused and social-first.

• Content Production & Delivery: Plan, produce and deliver high-quality content across digital, social and in-store platforms.
• Shoot Planning & Logistics: Coordinate talent, locations and schedules while ensuring smooth production workflows.
• Creative Collaboration: Partner with Art Directors, Designers, and Social teams to develop fresh, engaging ideas.
• Hands-On Creation: Shoot and edit videos, build lo-fi social content, design static and animated assets.
• Project Coordination: Manage timelines and resources, ensuring every deliverable is on-brand, on-time and fit-for-platform.
• Video Editing: Create short-form lo-fi video content (TikTok, Reels, paid social), edit and animate using Premiere Pro and After Effects, and colour grade for quality.
• Brand Guardianship: Ensure all content aligns with Target's creative guidelines and delivers a cohesive customer experience.

We're looking for someone who is both creative and organised, a maker and a planner, equally comfortable brainstorming content ideas and managing the details to make them happen.

• Minimum 3 years' experience in content creation, production or digital design in a marketing studio or agency.
• Proven ability to produce social-first, lo-fi content that resonates with customers.
• Proficiency in Adobe Creative Suite (including Premiere Pro and After Effects).
• Excellent written and verbal communication skills
• Strong knowledge of social media formats, trends and best practice.
• Intermediate skills in photography, videography and editing.
• Experience planning shoots and coordinating talent, locations and suppliers.
• A proactive, detail-oriented mindset with the ability to multitask in a fast-paced environment.
• Able to work independently and collaboratively within a diverse marketing and creative team.
• Strong organisational and time management skills.

Along with your CV, please include links to 5 recent content examples you've produced/created in the last 12 months.

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• Access to our team member discount program across Target, Kmart, Bunnings, and Officeworks.
• A free OnePass membership offering free delivery across Target and Kmart on eligible products.
• Exclusive discounts and benefits in entertainment, travel, lifestyle, and health with over 60 suppliers.
• Opportunity to participate in a bonus program for eligible team members.
• Free onsite parking when you come into the office.
• Inclusive parental leave and ongoing support through Circle In for team members of all backgrounds and family circumstances.
• Dynamic learning and support program.
• Mentor Program opportunities as a Mentee or Mentor.
• Kudos recognition program with opportunities to win prizes.
• Share purchase options through salary sacrifice with Wesfarmers, Target's parent company.
• Great career opportunities across the Wesfarmers Group.

We celebrate diversity and are committed to inclusive and safe environments where all team members can contribute and succeed. We strive to ensure our recruitment process is accessible and welcoming. Please tell us about any workplace adjustments you would like by emailing kmartgroupcareers@kmart.com.au.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Retail

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Melbourne, Victoria, Australia