Marketing Manager

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**Why become a Xero?**
- Great question Being a Xero is so much more than just a job. We’re a group of diverse, passionate and dedicated #humans who are committed to improving the lives of our customers. We love what we do and we’re proud to admit it We also know that the best teams deserve the best, and creating a #beautiful product and experience for our customers wouldn’t be possible without delivering the same #beautiful experience for our team.

**Here’s what we’re offering you**:

- #Rewards
- Employee share plan (become a shareholder in Xero)
- Salary packaging options
- ❤️‍ #Wellbeing
- 10 days wellbeing leave per year - we acknowledge there’s more to your wellbeing than being unwell, this leave covers mental health, medical appointments, care for dependents etc
- Private Health Insurance, fully subsidised by Xero

Income Protection

Life Insurance

3 days gifted days leave over end of year period to enjoy that holiday spirit

Xtra Xero Leave - 5 days gifted to take from the day you join.

Access to free, confidential support for you and your family through our EAP program
- Spend one day per year making a difference in the community with our volunteer leave
- #Growth
- Opportunity to work with senior leaders across the business through multiple #beautiful mentoring and development programs

Global company with offices across 8 countries and 20 cities worldwide
- #Social
- Regular team events and socials - from weekly shared lunches to EOW Friday socials (think cheese boards, board games and BBQ)
- Awesome offices equipped with the latest technology, as well as barista made coffee, ping pong and Nintendo Switch for those moments needed to switch off
- #Work-life Balance
- Flexible working options; whether you work best from one of our decked out Xero offices or home
- the choice is up to you
- #Family
- Generous parental leave allowance with 26 weeks paid, and return to work flexibility and support
- 6 weeks of partner’s leave, full pay, to support with baby care

**How you'll make an impact**:

- As Marketing Manager, you will play a critical role in driving the growth and expansion of Xero Australia's partner community, which includes accountants and bookkeepers. Your main focus will be to empower and inspire these partners to not only use Xero for their own practice but also become advocates and actively promote our platform to their small business clients.

Reporting to the Senior Marketing Team Manager, you will be responsible for driving community interactions and implementing strategic marketing programs. With your deep understanding of the partner ecosystem and the small business landscape, you will develop targeted marketing strategies that resonate with both partners and their clients. Collaboration will be a key aspect of your role as you work closely with cross-functional teams, including sales, product, and sales enablement, to align efforts and maximize the impact of partner marketing initiatives.

**What you'll do**:

- Ideate and deliver the strategic AU Partner Marketing plan and roadmap aligned with Sales and Marketing objectives, product/industry milestones, and the wider AU Operating priorities.
- Leverage data and insights to create strategic and tactical GTM campaigns and initiatives ensuring accountability to forecast targets.
- Immerse yourself in the partner's world by staying updated on Xero's product updates, end to end partner journey, segmentation, research, Net Promoter Score (NPS), and community forums to inform and refine your marketing approaches.
- Seek proactive ways to better understand our target audience (deadlines, jobs to be done, existing base breakdown, contribution to revenue) so that these insights can feed into campaigns and conversations.
- Work with key stakeholders to set the strategy for optimising partner lifecycle marketing at key stages across multiple channels.
- Execute on a calendar of activity for both Xero owned and sponsored events that demonstrate the value of Xero to our existing partner base and extend our reach across multiple channels at key stages.
- Build strong relationships with strong relationships with global and regional Marketing, Events, Sales, Product, Ecosystem, Comms, CX and Education teams.

**What you'll bring**:

- You must be a modern, strategic B2B marketer with strong influencing skills
-