Marketing Manager

**Marketing Manager - 12-Month Parental Leave Cover**

**Location**: Sydney Support Office HQ | **Type**: Full-Time (12-Month Contract)

**Style the story. Lead with vision. Inspire every interaction.**

At SHEIKE, we believe style is a statement — and every moment is worth celebrating. From bold fashion to meaningful experiences, we’re passionate about creating a brand that empowers everybody, every day.
We’re looking for a dynamic Marketing Manager to join our head office team and lead our marketing function while our team member is on parental leave. Reporting into the Art Director, you’ll bring our brand to life through integrated campaigns, strategic storytelling, and high-impact customer touchpoints. This is a rare opportunity to take ownership of the brand marketing vision across a thriving fashion retail business.

**About the Role**

As Marketing Manager, you’ll lead the execution of SHEIKE’s annual marketing strategy in line with our overall business objectives. You’ll drive the critical path, manage external agency partners, and champion brand integrity across every channel — from social and digital to events, in-store and influencer campaigns. Your focus will be on delivering strategic, insight-led marketing that elevates brand awareness, drives engagement, and enhances the SHEIKE customer experience.

**KEY RESPONSIBILITIES**
- Represent the Marketing function within the Executive Leadership Team
- Develop and own the annual marketing and social budget, ensuring a data-driven approach to maximise ROI
- Lead the development of seasonal marketing and social media strategy, mentoring the Social Media & Marketing Coordinator on day-to-day operations
- Define and report on key marketing KPIs using analytics and competitive analysis
- Analyse the competitive landscape and customer insights to identify new opportunities and inform strategy
- Lead omni-channel planning across the business, maintaining a calendar aligned to business goals and seasonal priorities
- Provide strategic input during business planning periods and lead the marketing component of business reviews
- Partner with the Art Director to build inspirational campaign concepts that elevate brand perception
- Lead the execution of omni-channel marketing campaigns, including key brand moments and product stories
- In collaboration with Art Director, eCommerce and CRM team, develop communication and content plans across all channels
- Collaborate with eCommerce team and external agencies to drive and amplify marketing opportunities through digital, paid and affiliate channels
- Develop and implement PR and influencer strategy, driving partnerships and editorial coverage aligned to brand positioning
- Act as a key brand representative, building relationships with stylists, editors, media, and talent
- Co-lead brand event ideation and execution in partnership with the Art Director
- Drive LAM relationships, strategies and initiatives in collaboration with the Head of Retail, with the support of the Social Media & Marketing Coordinator
- Identify regional opportunities and lead marketing activations to support store-specific initiatives
- Manage and mentor Social Media & Marketing Coordinator

**About You**:

- 4+ years of experience in a marketing leadership role within retail or fashion industries
- Tertiary qualification in Marketing, Communications or a related field
- Proven track record of marketing campaign development and execution across digital and traditional channels
- Experience supporting a multi-site retail network and omni-channel strategies
- Knowledge of social media tools, customer engagement platforms, and industry trends
- Strong commercial, brand and digital acumen and experience managing budgets
- Deep understanding of customer behaviour and market trends
- Experience in PR, influencer marketing, and event management
- Confident communicator, leader and collaborator who thrives in a fast-paced environment

**Why Join SHEIKE?**
- Competitive salary package
- Generous team discount across the SHEIKE collection
- Work alongside a creative, high-performing, and supportive leadership team
- Ongoing training, development, and recognition opportunities
- Be part of a bold, growing Australian fashion brand with a strong national presence
- Celebrate your success with our annual recognition and awards events

Your next chapter starts here.