Digital Marketing Manager

1 day ago

Melbourne, Australia Redpath Partners Full time

Ownership in driving the strategic digital initiatives for a leading builder
- WFH up to 2 days per week
- Builder/Property experience preferred, open to external Seeking leadership exp.

Join this national leading Homebuilder with a reputation for building high quality homes, in partnership with the top Property Developers in Australia. This group are known for their continued commitment to quality and have a talented team with strong tenure.

Reporting into the Head of Marketing, you will be in charge of taking the lead on Digital Marketing initiatives for the national business. Your position is pivotal in making a significant impact on the brand’s digital presence to drive lead generation, lead nurturing and the overall customer journey flow. This is a fantastic opportunity to really make your mark and help strategically drive digital marketing initiatives, and mentor/teach the 2 Marketing Coordinators in the team.

**Responsibilities**:

- Develop and implement a comprehensive digital marketing strategy to increase brand visibility, drive qualified traffic, and generate leads.
- Utilise data-driven insights to optimize digital marketing efforts, measure performance, and make data-backed recommendations for improvement.
- Collaborate with internal stakeholders to ensure consistent brand messaging and a seamless customer experience across all digital touchpoints.
- Stay up-to-date with industry trends, best practices, and emerging technologies, and provide recommendations for incorporating new digital marketing techniques.
- Manage relationships with external agencies, vendors, and partners to maximise campaign effectiveness and deliverables.

**Requirements**:

- Proven experience as a Digital Marketing Manager or similar role, preferably in the homebuilding, real estate, or construction industry (open to different industry background)
- Tertiary qualifications in marketing, business, or a related field.
- Experience with marketing automation and CRM systems (Salesforce preferred).
- Experience managing direct reports.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
- Strong written and verbal communication skills, with the ability to create compelling and engaging content.
- Proactive and creative problem-solving mindset, with a passion for staying ahead of industry trends and driving innovation.

**Perks of the business**:

- Be part of a leading and reputable homebuilding company with a strong brand presence in the industry.
- Flexible working available 2 days per week
- Work in a collaborative and supportive team environment with opportunities for personal and professional growth.
- **Make a significant impact** on the company's digital marketing strategy and contribute to its continued success

If you are a highly motivated and results-driven digital marketing professional with a passion for the homebuilding industry,

**Contact Olivia at 0401 915 306 for a confidential discussion.*

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