PR Manager

4 weeks ago

Melbourne, Victoria, Australia BYD Australia & New Zealand Full time
Overview

Join to apply for the PR Manager role at BYD Australia & New Zealand.

BYD is a high-tech company devoted to technological innovations for a better life and zero-emission energy solutions. As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD offers a broad range of battery-electric, hybrid-electric, and internal combustion (IC) vehicles. The company focuses on intelligent, connected EVs and a modern user experience.

About The Role

We're looking for an experienced and driven PR Manager to lead strategic communications and brand storytelling for BYD across Australia and New Zealand. Reporting to senior leadership, this role shapes public perception, builds brand equity, and drives awareness of BYD as a global leader in new energy vehicles. You will develop and execute media strategies, manage press relationships, drive thought leadership, and ensure consistent messaging across channels.

Key Responsibilities
  • PR Strategies & Planning: Develop and execute integrated PR strategies aligned with business objectives and marketing plans. Create insight-driven campaigns and storytelling opportunities to elevate brand visibility and perception across ANZ.
  • Media & Influencer Relations: Cultivate relationships with media, journalists, influencers, and key opinion leaders to drive positive coverage; pitch stories and secure placements across print, digital, and broadcast; oversee KOL/influencer partnerships.
  • Content & Communication: Write, edit, and distribute press releases, speeches, and other materials; ensure consistent, engaging messaging across all communications channels.
  • Events & Sponsorship Support: Plan and execute media events, product launches, and press conferences; coordinate media attendance and coverage.
  • Brand Reputation & Crisis Management: Monitor media coverage and public sentiment; develop crisis plans and act as spokesperson when required; address reputational risks quickly and effectively.
  • Stakeholder & Agency Management: Manage external PR agency and collaborate with internal stakeholders for alignment in PR communications.
  • Performance Reporting & Budgeting: Measure PR effectiveness, report on performance and insights, and manage the PR budget for ROI.
  • Media Training: Prepare executives for interviews and media appearances; provide coaching for confident, consistent communication.
Key Interactions
  • COO
  • CMO
  • External Agency Partners
  • Procurement & Finance Teams
Experience & Qualifications
  • Bachelor's degree in Marketing, Communications, or Business; experience in automotive industry highly desired.
  • 7+ years of experience in brand management, marketing, or automotive product marketing.
  • Strong understanding of premium/luxury positioning, emerging EV trends, and customer behavior.
  • Proven success managing integrated marketing campaigns and working with creative/media agencies.
  • Excellent project management, storytelling, and cross-functional collaboration skills.
  • Ability to thrive in a fast-paced, entrepreneurial environment with high ambiguity.
Why Join BYD
  • Be part of one of the most exciting and fastest growing automotive brands in the country.
  • Shape the future of premium sustainable mobility in Australia and New Zealand.
  • Work with an ambitious, agile, and values-driven team.
  • Competitive compensation package, subsidised vehicle benefits and performance bonuses.
About You

To be successful in this role you will be commercially focused and solutions oriented. You will have the ability to meet deadlines and manage tasks with a diverse range of priorities and problems and demonstrate a passion for BYD products.

If you believe you are a good fit for the role, please click on APPLY and submit your updated resume.


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