Digital Marketing

11 hours ago


Rhodes, Australia Hewlett Packard Full time

You’ll be responsible for taking growth ideas from concept to execution, create test and learn innovations and report results back through data and by hitting key KPIs. You’ll be supported by an award-winning marketing team and agency network.

**What does the average day look like?**
- Own the end-to-end ANZ digital growth marketing strategic and tactical plans to deliver low investment, high return plans that drive acquisition, loyalty, usage, retention or upgrade
- Work directly with business teams on optimising - product, price, place, promotion
- Establish briefs, KPI’s, journey mapping, audience segments and targeting strategies
- Own the Search Marketing plan for Print ANZ - SEM, SEO optimisations
- Own CRM initiatives like eDMs, SMS, in-app and customer reviews
- Work with global marketing divisions and their dedicated leads in your project teams - Data Sciences, Media, CRM & more
- Develop, localise or originate campaign content and user journeys as required
- Showcase business impact through quantitative ROI modelling and reporting
- Manage quarterly marketing budget and success metrics

**To be successful in this role, ideally you should have**:

- 7+ years experience in formulating digital marketing strategy and execution with solid understanding of types of data, martech capabilities and privacy/legal regulation
- Previous Growth Marketing or Growth Lead experience highly regarded
- Must have marketing campaign experience across Display, Social, Search, CRM
- Content experience, working through new products to establish marketing messages, key selling points and localising content or journey as required
- Comfortable holding conversations on digital marketing performance with internal and external leads for optimisation of metrics like CTR, CPL, CPV, CAC, LTV etc.
- Experience with Google Analytics, Adobe Analytics / Omniture or similar platforms preferred
- Strong budget management experience
- Bachelor’s degree in marketing, or business related
- Strong MS Office skills - Advanced Excel Skills highly regarded
- Some travel may be required

**Time Type : Full Time**

**Location : Rhodes, NSW**

**HPI Australia**
- Australian Market Leader across PC & Print
- A wide and varied product portfolio to market
- Recognised globally as an Employer of Choice and certified as a Great Place to Work 2023
- Cultivates and encourages a diverse and inclusive culture with multiple Business Impact Groups
- Gold Level, Skilled Workplace Accreditation from Mental Health First Aid Australia
- Market Leading Mentoring Program
- Recognised and one of the world’s most sustainable companies
- Wellness Programs
- Flexible work environment
- Supportive team culture
- Also encourage Aboriginal and Torres Strait Islander people looking to start or continue their career in HP.

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