Digital Marketing Specialist
7 days ago
A highly supportive environment with a culture of care
- Be part of high performing team with a great team culture
- Flexible training programs that keep pace with the changing needs of our team
**The world’s biggest challenge needs you, here.**
Big challenges require big solutions. And the transition to a net-zero world is about as big as it gets. Working at Shell Energy - one of Australia’s leading energy retailers - puts you at the heart of that endeavour.
**Lead the change, from the frontline**
As a valued member of our Marketing team, the B2B
**Digital Marketing Specialist **is responsible for supporting the development, optimisation, and maintenance of all Shell Energy’s digital marketing channels, including digital campaign execution. Based in
**Brisbane**, objectives of the role are to use digital marketing platforms and channels to increase awareness, drive consideration within target segments for Shell Energy, and to deliver new customer acquisition for the B2B business. The commercial outcome of these objectives is the profitable growth of the B2B business and increasing brand awareness and consideration of Shell Energy.
The B2B
**Digital Marketing Specialist **will liaise with external agency partners to deliver effective digital marketing campaigns and improve the performance of digital marketing platforms and channels. The role will also liaise with the B2B Sales and Product teams and other internal stakeholders across Shell Energy and its entities to support the achievement of business and marketing goals.
With respect, integrity and honesty, you will:
- Support the Digital Platforms & Performance Lead to improve key website and social channel’s metrics, including total traffic and conversion rate, and acquisition targets, manage Google AdWords and other paid advertising accounts, in conjunction with agency partners;
- Monitor analytics tools and digital traffic, providing recommendations and strategies to improve digital performance;
- Support new strategies to improve UX / CX, generate leads and maximise target customer and brand awareness;
- Fulfil ongoing maintenance activity for owned and earned digital platforms including web content updates, web page design changes, and social platform publishing;
- Utilise the CMS (e.g. WordPress) to update the website content, ensure its optimised for SEO, and track web performance;
- Utilise marketing automation tools (e.g. Marketo) to drive efficiencies, increase brand engagement, and support business initiatives such as onboarding programs;
- Design and develop digital campaign assets and elements e.g. campaign landing pages, social media content, eDM templates and image resizing/editing for channels;
- Assist in the development of digital nurture programs, lead scoring initiatives, campaign landing pages, and automation of customer communications;
- Work with key internal stakeholders to manage webinars, ensuring they are set up and promoted effectively increase brand engagement and drive sales;
- Collaborate with the marketing team and broader business to drive digital delivery, brand awareness and consideration, as well as lead generation, retention, and engagement; and
- Support in the creation of end-to-end campaigns to promote new products / solutions to market, when required.
**What you’ll bring**
Here’s what you’ll need to thrive in this role:
- Experience in digital marketing, marketing automation and relevant analytics tools (B2B marketing experience desirable, but not essential);
- Proven experience executing end-to-end campaigns from planning through to creation, execution and promotion, and post-campaign analysis;
- Experience using CMS platforms such as WordPress or equivalent;
- Experience using marketing automation platforms (e.g. Marketo, Salesforce software solutions);
- Experience using Google Analytics and/or other analytics tools to report on digital marketing activities;
- Proven ability to set and maintain all collateral templates so that documents, PowerPoints, videos, etc all have consistent branding guidelines;
- Photoshop skills for image resizing/editing for web and social - preferred but not essential;
- Organisation - Must be diligent with prioritisation and project management with the ability to multi-task and manage deadlines; and
- Experience managing relationships with stakeholders across different business units, including sales and product teams.
**Why join our team**
Every day, our people bring deep expertise, true innovation and investment to help our customers - and the world - reduce their environmental footprint. You can be part of that change.
Here are the top reasons why our people choose us:
- **Purpose **that you can see. As a B2B **Digital Marketing Specialist**, you’ll have the best shot at energising a better future, one customer at a time.
- **Work **that’s interesting, innovative and high impact. We hope you’ll love the challenge and opportunity to achieve - for ou
-
Digital Marketing Specialist
5 days ago
Brisbane, Queensland, Australia Supreme Digital Online Marketing Full time $80,000 - $100,000 per yearSupreme Digital is Hiring:Experienced Account Manager (Google Ads & Meta Ads Specialist)Supreme Digital is a fast-growing digital marketing agency helping premium eCommerce brands scale beyond seven figures. We're looking for anexperienced Account Managerto join our team and take ownership of client relationships while managing high-performing campaigns...
-
Digital Marketing Specialist
3 days ago
Brisbane, Australia Digital Native Full time**About the Role**: Our client, a dynamic and growing company within the financial services industry, is seeking a detail-oriented, creative, and passionate Digital Marketing Specialist. This full-time permanent opportunity is perfect for someone with experience in a mid-weight marketing role, preferably within a bank or financial services environment. The...
-
Digital Marketing Specialist
1 week ago
Brisbane, Australia Just Digital People Full timeWe are seeking an experienced Marketing Specialist to take charge of driving growth and innovation for my clients brand in a dynamic and collaborative environment. Join their team and play a critical role in supporting the sales team to expand client base and solidify their position as a market leader. These guys are looking for someone with a proven track...
-
Digital Marketing Specialist
5 days ago
Brisbane, Australia Guiding Generation Full timeGuiding Generation is an online education platform based in Brisbane. Our aim is to provide students with a personalised learning experience. We craft learning journeys for every student that address their unique needs and help them achieve academic success. **Role Description** This is a casual role for a Digital Marketing Specialist at Guiding...
-
Digital Marketing
1 week ago
Brisbane, Australia Just Digital People Full timeKey Responsibilities: - Lead and manage a team of eCommerce and digital marketing specialists. - Manage the company's eCommerce platform and integrated systems. - Oversee all company websites, including rebuilding them in line with the latest web development trends. - Manage paid digital advertising, including Google Ads and social advertising. - Improve...
-
Digital Marketing Specialist
1 week ago
Brisbane, Australia Queensland University of Technology Full time$94,734 to $103,627 - Ongoing, full-time - Kelvin Grove (hybrid option available) **Who are we looking for?** We are seeking a Digital Marketing Specialist to join Marketing and Communication, Chancellery Division. The Digital Marketing Specialist (Data Management and Insights) will spearhead data hygiene and governance, and be responsible for generating...
-
Digital Marketing Specialist
1 week ago
Brisbane, Australia Lorna Jane Full timeThe global growth of Australia’s leading Activewear brand has opened an amazing opportunity within our Marketing team as a Digital Marketing Specialist at our Lorna Jane HQ. Reporting into the Digital Marketing Manager, the Digital Marketing Specialist will support in elevating brand awareness and growth across all sales channels by executing innovative...
-
Digital Marketing Specialist
1 day ago
Brisbane, Australia TROOCOO Pty Ltd Full timeNational Not-For-Profit with a great culture and team - NFP salary packaging options and tax benefits - Develop your career with an industry leader **About our client**: Our client is a national not for profit organisation that prides themselves on a culture that is open, inclusive, friendly, and focused on playing as a team. This large NFP are committed to...
-
Email Marketing Specialist
6 days ago
Brisbane, Queensland, Australia Digital Six Full time $80,000 - $120,000 per yearAre you a data-driven marketer with a passion for crafting customer journeys that convert? Confident in your ability to create impactful, automated campaigns that drive retention and revenue?Digital Six is seeking an Email Marketing Specialist to join our growing digital team. This is an exciting opportunity to shape an emerging and fast-developing area of...
-
Digital Marketing Specialist
3 days ago
Brisbane, Australia National Skin Cancer Centres HealthCert Education Full timeMake a meaningful impact within a leading healthcare & medical education provider!_ - Marketing professional looking to accelerate their career and contribute to saving lives. - Full-time position - Work from home opportunity **The Role** Are you a forward-thinking marketing professional eager to make a difference? We are seeking a dynamic Digital...