Personalisation Specialist

**Req ID**: 83571
**Department**: AR Personalisation & Digital Sales
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Personalisation Specialist, you will be responsible for building customer journeys that are best in class to generate incremental revenue. You will work in the Personalisation business to deliver personalised experiences to create, deepen, and maintain customer relationships through personalised contact with customers. You will be part of a cross-functional squad, collaborating with various teams to achieve the best outcomes.
Personalisation specialists help us deliver tailored content and messaging across our digital channels. This includes but is not limited to:
“Nudges” presented to customers within the ANZ App
“Nudges” and customised experiences presented to customers within IB
Customised experiences delivered to customers on the website
**Role Location**: 833 Collins Street, Docklands VIC 3008 or 242 Pitt Street, Sydney NSW 2000
**Role Type**: 6-month to 8-month Fixed Term opportunity *2 roles available
**Work Schedule**: Full Time
What will your day look like?
**As a Personalisation Specialist, you will be accountable for**:
Working with product and marketing stakeholders to tell customers about our propositions via personalised channels, leveraging new-to-bank marketing technology and capability, to establish best practice guidelines and frameworks for working.
Delivering a plan of personalised experiences designed to achieve customer outcomes for our internal stakeholders
Collaborating within a cross-functional squad to ensure seamless integration and execution of personalisation strategies.
Work across our internal stakeholders and within our area to achieve the necessary approvals to ensure our personalised activity is accurate, compliant and well managed
Setting clear success criteria for our campaigns and ensuring the relevant measurement is setup prior to our activity launching
Analyzing and segmenting data to establish key target audiences for campaigns, ensuring we are using the right inclusion and exclusion criteria.
Measuring, optimizing, and stopping campaigns based on the success metrics
Working with the relevant production partners to develop and productionize campaign messaging.
Working with product owners and capability teams to develop and operationalize new personalisation capabilities.
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Strong experience in personalisation or direct marketing with a proven track record delivering complex campaigns, customer journeys within a large organisation.
Able to keep track of personalisation activity across our area and bring best practice to bear on the campaigns you work on
A strongly commercial background, able to clearly articulate how your work impacts outcomes that matter to your area, your stakeholders and the bank as a whole.
A leader who can help navigate through ambiguity, support efforts to deliver key outcomes
Actively connects outside and inside ANZ to leverage latest thinking, providing practical/relevant ideas, improvements and fit-for-purpose solutions
May contribute to organisational knowledge, resources and tools to enable product build
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
17/02/2025, 11.59pm, (Melbourne Australia)