Content Creator

4 days ago

Melbourne, Australia Etota Full time

Etota

Contract Content Creator / PR Guru wanted for a new, zero-proof bittersweet aperitivo Etota.

Etota is a recently launched, non-alcoholic bittersweet aperitivo made for the mature palate. Extracted, distilled and blended in Byron Bay, Etota is made from 15 fruits, herbs and spices to resemble classic apéritifs that are bitter and red wine based.

Etota was formulated by two bartenders, who understand how to create cocktails and have been doing so for many years in award-winning bars.

As part of this role, you will be responsible for;
- Sending product to artists, animators, bartenders, food bloggers, influencers and content creators in exchange for content
- Posting polished content to InstagraM/Facebook to maintain our brand position
- Interviewing experts and artists for our blog
- Project managing events (dinners, tastings, media / influencer events) to secure more content in Byron Bay, Melbourne, Sydney, London, New York and Japan

You will have the opportunity to make your mark in a growing industry with an exciting start-up and product. We have a complex product with a great colour and strong branding. This gives you the opportunity to create art / content that is industry leading.

The successful applicant will come with;
- Experience in content creation and PR / Marketing
- Art Direction
- Great project management skills
- A network of relationships in the industry
- Ability to get in front of the camera and get other people in front of the camera, to share our story / key messages
- Experience with all the apps, plus you know how to shoot and edit content
- Ability to think outside the box and tap into different content and cultures in Australia and overseas
- Ahead of the curve
- The drive to learn and achieve results
- Global outlook
- Ability to balance high quality-content with strategy, revenue and conversion optimisation
- A strong understanding of the difference between the organic and paid content channels and their styles, and what we need for each
- Hunger to learn more and stay ahead in the industry
- Commercially minded with the ability to partner with leading artists to keep our content high quality and unique, while not excluding a customer

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