Associate Director, Digital Performance

At Optus, we don’t sit back and let the future happen to us - we’re out there making it. By expanding into new technology and relentlessly improving every day, we’re creating a better tomorrow for all Australians.
We believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers.
The Small Business team at Optus is responsible for driving all aspects of performance across the segment, including sales, customer experience, revenue, and financial outcomes. The team’s focus spans segment insights, value proposition development, P&L performance, business sales channels, go-to-market strategy, and cross-functional alignment across the organisation.
The Associate Director, Digital Performance plays a key leadership role within this team, reporting to the Director of Channel Performance, and is instrumental in delivering on Small Business sales targets while ensuring high satisfaction levels for customers, partners, and colleagues across the digital channel.
The day to day
Own the end-to-end digital strategy for Small Business eCommerce across all funnel touchpoints, including marketing, engagement, technology, and digital channels.
Develop and embed a cohesive eCommerce strategy to drive growth in online sales and optimise revenue performance.
Collaborate cross-functionally to build flawless and effective digital sales and research experiences for Small Business customers.
Own the Conversational Commerce strategy for Business, and influence the wider Webchat strategy across whole of Optus
Work closely with the technology teams to fully embrace new capabilities (eg AI) and drive ROI from these through Conversational Commerce channels
Develop new processes to inject Conversational Commerce experiences into the wider Digital ecosystem, to drive incremental leads and sales outcomes
Translate customer behaviour insights into compelling digital experiences that encourage conversion across Optus’ online platforms.
Act as a key connector between business units to ensure consistent and high-quality digital engagement and execution.
Drive achievement of key customer, sales, revenue, and satisfaction objectives across Small Business digital channels.
Why you are our next AD, Digital Performance
Strong leadership and stakeholder management skills, with the ability to influence without direct authority and drive alignment across teams and partners.
Proven experience in optimising digital sales flows, growing online channel performance, and using data-driven insights for forecasting and planning.
Deep understanding of customer behaviour and digital conversion strategies, with a focus on delivering seamless eCommerce experiences.
High levels of initiative, critical thinking, and adaptability to address competing priorities and drive digital innovation.
Excellent communication and collaboration skills to effectively manage dependencies, set expectations, and empower teams to deliver results.
Dedicated approach emphasising continuous improvement, operational planning, and accountability for achieving sales and customer outcomes
What’s in it for you?
3 days in the office, 2 days remote - with flexible hours to suit
Inclusive gender neutral paid Parental Leave of up to 16 weeks
Competitive leave including 2 additional 'Connected Leave' days
All Optus employees have access to resources, webinars and support via the ‘Parents at Work portal’
Own your own growth by accessing an extensive online and facilitator led learning catalogue.
**Connect at work through our employee-led volunteer groups**: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans, Yarn Network, Wellbeing Network and Young Professionals.
Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon
Keen to see what it’s really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes
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