Brand Strategy Lead

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first — one bowl at a time.

Today, we are proud to share we’ve served over 20 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 200+ pet-obsessed and we're continuing to grow (yes, looking at you). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

To date, we have raised over $60M in funding from our venture fund investments and pet industry insiders, who believe in our mission and ability to drive change in a stagnant industry, providing nutrition that nourishes puppers from the inside out.

Are you ready to shake things up and give pets the life they deserve? Come join our pack

**Our Mission**

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards — prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.
We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to double the average lifespan of dogs and cats by 2050. When we can share a full life with our pets, we've done our job.

**Responsibilities**:
You will sit within our Marketing team, working collaboratively and cross-functionally with all teams to help us build out our Brand Strategy and broader Marketing projects over the next 6 to 24 months. Specifically you will be responsible for:

- Refining marketing projects in the future horizon (6-24 months) to help clarify the opportunity, business case and resourcing requirements
- To project lead the strategy and execution of how we diversify our marketing moving from digital to physical experiences
- To lead a program around improving our customer understanding helping collect, attach and analyse data to inform our strategy including a refined view of segmentation
- Drive an agenda of marketing effectiveness by refining programs including driving voice of the customer, creative testing and media mix modelling
- Accelerated growth and CAC efficiency, along with refining our view of segmentation
- Using data and analytics to build models that help determine the impact of changing growth strategies on profitability
- Making recommendations based on data and insights on how to optimise growth strategies that include but are not limited to brand, pr, paid media and social campaigns

**Requirements**:

- 3+ years' experience in an analytics and insights driven marketing or management consulting role
- Strong analytical skills and the ability to structure large amounts of complex data to identify and prioritise opportunities
- Ability to understand how data and creative work together
- Experience working with data visualisation tools like Tableau is a plus
- Natural problem-solver and someone that enjoys working with data
- Ability to deliver in a fast-paced and high pressure environment
- Comfortable with changing priorities and direction as the business requires given we're a start up that's on a strong growth trajectory

**Benefits**
- Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product
- Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
- Work for a sustainability focused company - we care about the health of our dogs and our planet. We’re proud to be Australia’