Marketing Copywriter

**Description**: Are you a wordsmith who can capture a brand's vision in a voice that captivates and converts? Do you thrive on crafting messages that not only tell a story but drive measurable action? Are you ready to shape the narrative of a brand on a national growth trajectory? At Contour, our growth has been explosive. Now, we're seeking a Marketing Copywriter to be the architect of our brand's voice. Reporting to the Head of Marketing, your mission will be to **codify our unique brand voice into words**, creating a clear, compelling, and consistent style that resonates across every platform. **Who We Are**: At Contour, we’re reshaping education, one student at a time. Born from the frustration of students who knew the system could be better, we set out to build what we once wished existed: tutoring that actually works. Not generic classes. Not recycled notes. Not overpriced, overcrowded rooms with an out-of-touch teacher who couldn’t relate. But a complete ecosystem of tutoring, resources, and support, meticulously designed to help every student reach their full potential. Since 2020, over 10,000+ students have trusted Contour to guide their academic journey, and we’ve grown to over 300+ team members. We’ve produced hundreds of 99+ ATARs, tutored the World-Record UCAT scorer, and placed more students into medical school than any school in Australia. Our growth is a testament to the simple philosophy: Put the student first, always. Everything we design, from our world-class tutor-training programs to our purpose-built campuses, exists to help students master content faster, perform with confidence, and even rekindle the joy of learning. Contour is a group of three brands united by one goal: to give every student the best chance to achieve their full potential: - ** Contour Medprep**: Reshaping medical preparation with a proven, step-by-step pathway through the UCAT, interviews, and admissions, led by a team of 100+ medical students. - ** Contour TestPrep**:Reshaping test preparation, starting with the selective entry exam, through rigorous tutoring, mock exams, and data-driven feedback to give students a decisive advantage. This is Contour. Built by students, for students. **What You Will Do**: As our Marketing Copywriter, you will be the voice of our brand, working closely with the Head of Marketing and founders to craft engaging communications. - ** Codify the Brand Voice**: Collaborate with founders and leadership to understand and codify the authentic Contour voice, translating our philosophy into a comprehensive style guide. - ** Craft Performance-Driven Ad Copy**: Write persuasive, direct-response ad copy for Google, Meta, and other platforms, relentlessly testing creative to lower acquisition costs and drive enrolments. - ** Build a Content Engine**: Write and edit long-form content that builds authority, good-will, and drives organic growth, including blog articles, student case studies, and landing pages that convert. - ** Create Compelling Physical Collateral**: Write clear, persuasive copy for print materials like campus brochures, event pamphlets, and parent information packs. - ** Collaborate on Go-To-Market Campaigns**: Serve as the lead copywriter on major campaigns, working with Marketing and Design to ensure messaging is powerful, integrated, and flawlessly executed. **Who You Will Bring**: - ** A Master Wordsmith**: 3+ years of marketing copywriting experience with a strong portfolio of high-converting content across digital and print. - ** Strategic & Creative Thinking**: A strategic thinker who can align creative copy with marketing goals and audience needs. - ** AI-Enhanced & Efficient**: Proficient in using modern writing tools, including AI, for editing, proofreading, and brainstorming to produce high-quality copy efficiently. - ** SEO Savvy**: A solid understanding of SEO principles and how to write keyword-optimised content that drives organic traffic. - ** Adaptable & Versatile**: An adaptable writer who can effortlessly switch between tones and styles for different audiences and projects. - ** Strong Collaborator**: An effective communicator and team player who takes feedback constructively to bring creative visions to life. - **_ Bonus Points:_**_ _Experience in the education sector, high-growth startups, or B2C markets. **Why You Will Love It**: - ** High Impact**: This isn't a "keep the lights on" role. You will be a key contributor to our national growth story, with your words directly shaping how thousands of students and families perceive Contour. - ** Ownership & Autonomy**: You'll have the freedom and trust to craft compelling narratives, with the full backing and strategic guidance of the leadership team. - ** Clear Path for Growth**: This is a pivotal role with significant growth opportunities. Excel here, and you can be on a clear trajectory towards more senior content or marketing roles. - ** Competitive Package**: We offer a competitive salary for to