Copywriter

3 days ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 88340
**Department**: AR Marketing Capability
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
This role is responsible for crafting the messaging of communications that provide useful customer information across integrated Campaigns, but also in standalone assets like Social, eDM, SMS and more.
You will deliver sustainable value for our customers and shareholders through compelling communications that support increased customer retention, lower costs to serve, improving overall customer satisfaction and building brand engagement.
You are confident with a range of existing copywriting tools, and you are proficient in content strategy and UX writing - including, synthesis of information, content development, editing and content management. You have at least experimented with AI platforms and tools.
**Role type**: Permanent, Full time.
**Location**: Docklands, Melbourne.
What will your day look like?
Taking part in integrated Campaign ideation and being able to articulate the concept in presentation decks, often presenting directly to stakeholder teams.
Crafting short-form content such as articles, newsletters, eDMs, etc collateral and whitepapers keeping the customers at the heart of all content produced.
Expert use of research and insights, while being cognisant of the regulatory environment the bank operates in.
Managing, facilitating and delivering customer-centric content across a number of projects and channels.
Ensuring all content produced is of a consistent tone of voice and aligned with brand guidelines across customer interaction points.
Proactively engaging and facilitating collaboration across the Marketing team and building relationships to generate value.
Keeping track of, and demonstrate the ability to adapt to, new trends and technologies (with a specific focus on AI).
Continuously looking for ways to improve, innovate and challenge the status quo.
What will you bring?
Extensive copywriting experience with a focus on creative campaign ideation and delivery.
Experience compiling or contributing to presentation decks and processes.
A proven track record in short form copy writing.
A propensity to experiment and innovate.
Highly confident with a range of existing copywriting tools with proficiency in content strategy and UX writing - including, synthesis of information, content development, editing and content management.
Expert grasp of spelling, punctuation and grammar.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
07/03/2025, 11.59pm, (Melbourne Australia)

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