Digital Content Producer

**_Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees. _**:

- People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply. Our interview processes are inclusive and will accommodate additional needs when required.

**A little about us...**

Founded in 2014, Mable has become one of Australia's largest and fastest growing healthtech marketplaces. Our platform is an online community of independent support workers who offer their services directly to people who are seeking aged care or disability support.

We’re thrilled to have been recognised within AFR’s Fast 100 list in 2021, Deloitte’s Tech Fast 50 2021 Awards and we won the Australian Growth & Australian Technology Growth Company of the Year Award 2020 This is an awesome opportunity to join a thriving scale up whose profit for purpose mission is transforming the aged care and disability support sectors.

**Mission**: We’re redefining support for disability and aged care in Australia by helping people who are aging or living with disability to connect with independent support people in their community.

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**What we do**

As Mable’s digital content producer, you will be responsible for helping create an exceptional website experience, with a particular focus on the customer acquisition experience. Working closely with marketing, CX designers and developers, you’ll understand customer and stakeholder needs, write content that engages and educates our customers, and publish web pages. We’re looking for someone who can help champion best-practice digital experiences while keeping a focus on what our customers need to know about aged care and disability support.

**What will I be doing?**:

- Write and produce a best-practice digital experience on Mable’s website, with a focus on customer acquisition.
- Collaborate with internal stakeholders, CX and developers to provide innovative solutions in implementing website campaigns, including producing web pages using WordPress CMS.
- Writing website landing page copy, incorporating business, legal and marketing requirements.
- Monitor, analyse and improve the website experience, including site performance and customer feedback, and work with internal stakeholders to prioritise and implement changes.
- Identify opportunities to test and implement improvements to the website experience, and contribute to driving a culture of strategic digital experimentation.
- Work closely with the wider Mable Growth team to understand the overarching business strategy, and identify opportunities to implement these strategic initiatives online.
- Develop a solid understanding of the Mable customer experience across all touchpoints, including legal and brand considerations, and ensure the website helps deliver this experience.
- Identify and help to implement improvements to website accessibility

**What are we looking for?**:

- 2+ years experience as a content producer, including solid copywriting skills and hands-on CMS publishing experience.
- Strong knowledge of digital content marketing, including SEO and testing.
- Data-driven mindset with an understanding of Google Analytics and gaining actionable insights out of reports
- Strong communication, teamwork, time management skills and the ability to prioritise competing business requests.
- Experience across lead generation and B2C/B2B2C marketing is a plus
- Bachelor's degree in digital media, marketing, business, or a related field preferred
- Passionate about Tech and making a real impact on people’s lives

**Life at Mable**

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**Sydney CBD Office - **Two minutes walk from Town Hall Station, we’ve recently taken over an entire floor of the Hilton Hotel building with state-of-the-art facilities and tools you need to get the job done (hello, #scaleup life).

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**Hybrid working model -** We love to encourage a healthy balance between team collaboration and home/ family commitments.

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**WFH Set Up Allowance - **A generous $800 to help you kit out your home office.

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**Competitive Remuneration -** Everyone at Mable contributes to the bigger picture mission so we want you to feel financially rewarded.

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**Wellbeing & Mental health -** We offer floating public holidays and access to our Employee Assistance Program (App + counselling).

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**Time away from our desks to recharge - **Enjoy additional days off to celebrate your birthday, support your community by tapping into our ‘volunteer day’ or just have a day to yourself through our ‘wellbeing day’.

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**Explore the world - **You have the opportunity to work from anywhere in the world for up to 4-weeks each year.

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