Digital Marketing Manager

2 weeks ago

Illawarra, Australia Hudson Australia Full time

Are you ready to take the reins and drive digital marketing strategies for a company experiencing exponential growth? We're searching for a dynamic Digital Marketing Manager to lead the charge in enhancing our brand presence and fuelling business expansion.

**About Us**:
Established as a cornerstone in the facilities maintenance sector, our company has built a reputation for excellence and reliability over the years. With a firm foundation in place, we're embarking on an exciting journey of digital transformation. In this newly created role, you'll be at the forefront of this evolution, tasked with pioneering strategic digital marketing initiatives from inception to execution.

As the newly appointed Digital Marketing Manager, you will lead the charge in orchestrating strategic initiatives, spanning market segmentation to online optimisation, with a clear focus on driving measurable growth. This role offers a platform for autonomy, creativity, and impactful contributions within a supportive environment, representing an unparalleled opportunity to shape the trajectory of our company and leave an indelible mark on the industry.

**The Opportunity**:

- Utilise your strategic mindset to develop and execute digital marketing initiatives tailored to the company's unique needs and goals.
- Leverage from your experience to identify target audiences and devise creative, cross-channel marketing campaigns that resonate and motivate.
- Work closely with internal teams to understand existing processes and systems, driving seamless integration of digital strategies.
- Collaborate with senior leadership to secure buy-in and support for innovative digital initiatives, fostering a culture of growth and adaptation.
- Utilise your expertise in SEO, SEM, and CRM optimisation to enhance online visibility and drive meaningful customer interactions.
- Demonstrate exceptional communication skills to convey complex ideas and strategies effectively across diverse teams and stakeholders.
- Stay ahead of industry trends and digital innovations, continually refining strategies to maintain a competitive edge in the market.

**About You**:

- Use your deep market analysis skills to understand existing clients, markets, products, and services, enabling the design of tailored digital strategies.
- Leverage from your experience to lead the uplift and implementation of comprehensive digital marketing strategies, using insights to drive impactful campaigns.
- Work closely with sales and project teams to grasp key information essential for generating leads and nurturing customer relationships effectively.
- Collaborate with senior executive leadership to navigate organisational transformation, ensuring alignment with strategic goals and objectives.
- Utilise your 5-10 years of marketing experience, particularly in blue-collar industries, to pioneer digital initiatives in uncharted territories.
- Demonstrate your expertise in SEM, SEO, and CRM optimisation, maximising digital presence and customer engagement.
- Utilise proficiency in Google Analytics, Google Optimise, and CRM tools to measure performance and drive continuous improvement.

**Ready to Make Your Mark?

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