Head of Demand Generation, Sydney/melbourne

**Job ID**:

- SRMGR013414

**Employment Type**:

- Regular

**Work Style**:

- remote

**Location**:

- Melbourne,VIC,AustraliaSydney,NSW,Australia

**Travel**:

- Up to 25%

**Role**:

- Head of Demand Generation, Sydney/Melbourne

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.
- What You’ll Do and Who You’ll Work With
Are you ready to lead and elevate our marketing efforts to new heights? As the Head of Demand Generation, you will spearhead our B2B demand generation strategies across SMB and Enterprise with a focus on digital channels. You will lead a dynamic team and collaborate with all areas of the business to create and execute impactful campaigns, events, and marketing activities.
This is an exciting opportunity for a strategic leader with a visionary mindset and a can-do attitude. You will oversee all facets of marketing, including campaigns, digital, and events. Working in a hybrid role from home and office (Sydney or Melbourne), you will report directly to the Director of Marketing.

Your Responsibilities
- Drive the strategy for building pipeline and demand within marketing, ensuring alignment with overall business goals and market trends
- Lead the development of comprehensive demand generation campaign plans to generate a robust pipeline through targeted campaigns and digital activity
- Collaborate with sales teams to support the development of key prospect and customer accounts.
- Oversee the creation of compelling content that supports marketing activities, including our website content, aligning with our Head of Brand and Communications.
- Determine event strategy and execute high-impact industry events, including in-person and virtual events such as webinars.
- Build and maintain strong relationships with key stakeholders across the business, ensuring they are informed about relevant activities.
- Lead and mentor a team of 3 marketing professionals to achieve departmental and business objectives.
- Stay across of digital marketing trends and technologies to continuously improve and innovate our marketing strategies.

Your skills
- Leadership: Proven ability to lead and inspire a marketing team.
- Strategic Thinking: Ability to develop and implement effective demand generation strategies.
- Analytical Mindset: Ability to analyse data and metrics to optimise campaigns.
- Creativity: Innovative thinking to develop unique and engaging marketing strategies.
- Collaboration: Strong teamwork skills to work effectively with sales and other departments.

Required Qualifications
- University BA/BS degree or equivalent.
- Clear and precise verbal and written communication.
- Excellent organisational and time management skills.
- 6+ years of experience in a marketing role, with at least 2 years in a leadership position.

Additionally, the following will be highly regarded:

- Relevant experience in SaaS B2B marketing.

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow

UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.

Disability Accommodation in the Application and Interview Process