Marketing Manager

Reporting to the Regional Sales Director, you will be responsible for all Marketing activities throughout the Australia/New Zealand region. You will empower your ANZ colleagues to be successful with a strong focus on generating leads and building the brand. Collaboration and sharing best practices within your team is important, as well as building relationships and joint activities with diverse types of partners. You will build and maintain strong collaboration with Bridgestone to leverage the marketing strategy in your region.

**Here’s a little taste of your challenge**:
- Manage all aspects of Marketing within the ANZ region, removing barriers and providing inspiration and support;-
- Develop and implement the overall content strategy, focused on creating and distributing valuable, relevant content for each phase of the buyer journey to attract new customers and drive profitable customer action;- Work closely with the ANZ sales team to build and maintain a solid marketing strategy, develop and align marketing activities;- Create local campaigns landing pages on Webfleet’s ANZ website;- Discover, manage and maintain relationships with sales lead-generation partners;- Build branding and recognition in the market by leveraging existing materials and creating engaging local content, including customer case studies;- Develop strategies and concepts for campaigns, online and offline events to drive leads and deliver on your marketing goals;- Make sure the customer journey is spot on, each contact point is adding value and is part of an organic flow that develops prospects into new customers;- Build marketing relationships with Bridgestone and develop campaigns involving the combined propositions with Bridgestone;- Build co-marketing activities with colleagues and their (new) partners in the region;- Gain solid marketing insights and develop the right tactics to increase awareness and consideration to convert prospects into sales opportunities;- Responsible for managing regional budget and marketing goals.

**Who are you?**

We are looking for an experienced marketing manager who fits this profile:
- Minimum 5+ years’ experience in B2B marketing, experience in SAAS is a prerequisite;- You are pragmatic and analytical, you enjoy the combination of hands-on and strategy;- You are result oriented, flexible, used to drive activities and have a good business sense;- You understand how content is used to generate leads, to nurture an audience and to build brands;- You are ambitious, enjoy to work hard and want to be part of an established technology company that is one of the global leaders in its rapidly growing sector;- You have excellent verbal and copywriting skills in English;- You are an analytical thinker with a creative & positive attitude;- You have ability to work autonomously with little supervision whether remotely or in an office;- Pardot and salesforce experience would be an asset.

**What you can expect**:
- 20 annual leave days;- Working from home up to 3 days a week;- One-time payment to set up your home office;- Chance to work abroad for 40 working days per year;- Birthday off and volunteering time off;- Unlimited access to LinkedIn Learning;- Employee Assistance Program;- Modern working space in the city center of Sydney;- Permanent contract.

**Who are we?**

Webfleet Solutions is part of Bridgestone Europe NV/SA (“Bridgestone”), a subsidiary of Bridgestone Corporation, a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility.

**Want to join us?**

Do note that pre-employment screening can be part of the selection process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.