Product Marketing Manager

**Our Mission: To Be Bold and Impactful** At Emesent, we are driven by a bold vision - to autonomously map the inaccessible. We aim to deliver impactful solutions through cutting - edge drone autonomy, LiDAR mapping, and data analytics. By enabling safer, more efficient, and insightful operations, we empower industries to explore further and understand more. **How You Contribute** As a Product Marketing Manager, you’ll shape how our products are positioned, launched, and understood by customers. You’ll work at the intersection of product, marketing, sales, and engineering to turn cutting-edge capabilities into compelling stories that drive business growth. This role is ideal for someone who thrives in a fast-paced, highly technical environment and is passionate about robotics, AI, spatial data, and high-impact storytelling **Here’s What You’ll Do**: - Own the Go-To-Market Strategy**:Lead GTM planning for new product and feature launches, ensuring alignment across product, sales, and marketing. - Craft Messaging and Positioning: Develop clear, differentiated messaging for core customer segments in mining, AEC, and defence. Turn technical capabilities into compelling value propositions. - Enable Sales and Customer Success: Create sales collateral, product playbooks, battle cards, and internal training to equip customer-facing teams. - Understand the Market: Conduct competitive analysis, gather customer insights, and monitor industry trends to inform strategy and product positioning. - Drive Product Adoption: Work with marketing to design and execute integrated campaigns to increase product awareness, adoption, and retention. - Influence Product Strategy: Champion customer needs and market opportunities by feeding insights into the product roadmap. - Measure & Iterate: Track metrics on product marketing impact and use insights to refine strategy. **How You’ll Succeed**: - 5+ years in product marketing, preferably in B2B tech - Strong strategic thinking, with experience in GTM planning, segmentation, and positioning - A growth mindset with a commitment to client-first outcomes - Proven ability to distil complex technical information into engaging narratives and collateral - Experience collaborating cross-functionally with Product, Marketing, - Engineering, Sales, and Executive teams - Self-starter with a bias for action, creativity, and continuous learning - Excellent written, verbal, and visual communication skills - Experience with PLG a plus **The added perks**: - Access to LinkedIn Learning platform. - Employee Assistance Program. - Qoctor, online telehealth - Flexible working - 2 weeks "Work beyond Borders". - 1 full day of leave, each year for work anniversaries Who are we? Emesent is a world-leader in drone autonomy, LiDAR mapping, and data analytics. Our vision is to autonomously map the inaccessible. Founded in 2018, with deep connections to Australia's globally recognised CSIRO, we have established ourselves worldwide with a reputation for delivering high-quality data capture in the mining, infrastructure, survey, and mapping industries. Our team of 100+ roboticists, engineers, and business development experts work side-by-side to deliver revolutionary efficiency, safety, and operational insights to our customers. Our flagship product, Hovermap, is a smart mobile scanning unit that combines advanced collision avoidance and autonomous flight technologies to map hazardous and GPS-denied environments. Its award-winning technology utilises innovative hardware, advanced algorithms, and machine learning to automate collection and analysis of the physical world. Equally capable above ground or underground, indoors, or out, Hovermap is a complete mobile LiDAR mapping solution. Hovermap is uniquely versatile, it can be backpack, drone, or vehicle-mounted to map challenging, inaccessible areas enabling our customers to gain insights that were not possible before. Why Emesent? We are proud to be a Great Place to Work certified®, reflecting our commitment to fostering a positive, inclusive and engaging workplace culture. At Emesent, you will have the opportunity to work on ground-breaking technology that is shaping the future. We offer a dynamic and collaborative work environment, competitive compensation, and opportunities for professional growth. Join us in our mission to push the boundaries of robotics and digitisation to help humanity explore further and understand more.