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Manager, Student Recruitment Campaigns and

2 weeks ago

North Ryde, Australia Macquarie University Full time

PRIMARY DETAIL

Develop and manage student recruitment acquisition and conversion campaigns and activities to help drive student enrolments. Hybrid working arrangements.
- From $109,553 to $121,901 gross per annum (HEW Level 8), plus 17% employer's superannuation and annual leave loading.
- Newly created full-time, continuing role. Based at Wallumattagal campus, North Ryde.
- Supportive and collaborative team environment. Hybrid working arrangements.

THE ROLE

We are seeking a Manager, Student Recruitment Campaigns and Conversion to manage student recruitment acquisition and conversion campaigns and activities to drive enrolments to support Global and Domestic Student Recruitment to meet student load targets.

Reporting to the Director, Prospective Student Acquisition & Conversion, you will:

- Support the development and implementation of strategic global and domestic student recruitment campaigns and conversion initiatives.
- Develop, design and manage the end-to-end delivery of prospective acquisition and conversion campaigns and programs of work.
- Manage and oversee the delivery of all projects and events including coordination of project resources and budgets, monitoring and tracking project progress, and ensuring delivery timelines and budgets are met.
- Develop and implement dashboards and metrics to monitor and track sales leads and performance, delivering ongoing and ad-hoc analysis and reports to proactively identify issues and potential impacts to the recruitment pipeline to inform decision making.
- Develop and deliver reports and presentations that evaluate the effectiveness of campaigns, activities and events to drive improvements and return on investments.
- Build and manage effective relationships with internal and external stakeholders and providers/suppliers.
- Develop, manage and maintain a comprehensive acquisition and conversion campaign calendar to provide an overarching view of activity.
- Develop and implement an integrated approach to increase the opportunities for peer-to-peer advocacy throughout the prospective student acquisition and conversion touchpoints.
- Provide key insights to the Acquisition and Conversion Sales Support team to contribute to the development of high quality and effective sales support resources.

About You

You will need to possess a deep understanding of the higher education landscape, both globally and domestically, and demonstrate a proven track record in developing and implementing successful acquisition and conversion campaigns.

Your approach to delivering sales and recruitment campaigns will be strategic, focusing on identifying target demographics and tailoring campaigns to effectively engage prospective students. Your ability to conduct market analysis and utilise data-driven insights will be crucial in informing decision-making and optimizing campaign strategies.

Strong communication skills are essential for this role. You will be expected to deliver clear and compelling reports and presentations that evaluate the effectiveness of campaigns, activities, and events. Your insights and analysis will drive improvements and demonstrate the return on investment for recruitment initiatives.

Overall, we are seeking a proactive, innovative, and driven professional who can take the lead in our student recruitment efforts. Your expertise and passion will be instrumental in achieving our goals and making a positive impact in the field of higher education.

About Us

Macquarie is a university engaged with the real and often complex problems and opportunities that define our lives. Since our foundation 58 years ago, we have aspired to be a different type of university. Over the years, we have grown to become the centre of a vibrant local and global community.

Connect with us today


We rank amongst the top employers in the Australian Workplace Employers Index, having recently earned a five-star rating in the QS World Rankings with the highest rating for employability. Take a look at the

staff benefits

on offer.

To Apply- Degree in business, sales/marketing or related discipline and/or extensive equivalent experience.
- A strong track record in developing acquisition and conversion campaigns and activities that drive the achievement of sales targets, including designing metrics to monitor and track campaign performance and progress.
- Knowledge and experience in the use of technology to drive innovation to enhance customer engagement.
- Experience in managing and delivering projects to timeline and budget.
- Providing evidence-based recommendations for informed decision making.
- Experience in supervising or managing a high performing team.
- Excellent interpersonal and communications skills (written and verbal) including effective cross-cultural communication, and demonstrated ability to build and maintain effective relationships with clients, stakeholders and suppliers.

Desirable:

- Experience in global and domestic student recruitment and developing