Account Manager

Position Description

Position Title **Account Manager**

Reports to Managing Director, Sales & Marketing Manager

Company Pride Promotions

Location Melbourne head office

**Key Responsibilities**

1. Plan and orchestrate creative and effective marketing campaigns for clients

2. Maintain and improve client and brand integrity in the marketplace

3. Drive performance of a marketing team and meet KPIs

4. Work for the greater good of the company and it’s clients by implementing company policy

and contributing to the development of improved strategies and processes.

5. Deliver high value service to client base

You will set the standard expected by the company and the client so that all team members

have a clear understanding of what is expected from them to represent and improve the

client’s brand and image. You will reinforce company policy to all team members on a

regular basis. You are responsible for each campaign to which you are allocated, to ensure

all team members maintain high levels of integrity and remain focussed on client objectives

and brand. You will protect existing company and client brand value and ensure that all team

members contribute to the development of that value.

**Key Accountabilities**

6. Work within operational budgets

You will be apprised of your budgets from time to time by management. Operating

campaigns within budget is a fundamental and essential part of the position.

7. Meet KPIs as directed from time to time

You will be apprised of your KPIs from time to time by management. Meeting KPIs on an

ongoing basis is a fundamental and essential part of the position.

8. Review KPI’s

You will be required to review your teams KPI’s from time to time and provide team training

to improve KPI’s if required

**Specific Duties of the Position**

9. Manage the day to day servicing of each allocated client.

You will ensure that the practical aspects of each campaign are attended to. This will include

duties such as allocating personnel to campaign-related tasks, requisitioning media, placing

advertising, managing bookings, ensuring the availability of equipment and collateral

necessary to meet KPIs, diary management, planning daily and weekly objectives,

communicating these to your teams, then conducting effective supervision to ensure

objectives are met. You will be required to research and plan event space for clients at

promotion events/expositions relevant to the product based around the current target

market.

10. Engage in relationship building with key stakeholders

You will coordinate between management, clients, client-suppliers, external service

providers, advertisers, media providers and team members to support campaign

development. You will be engaging in relation to all aspects of campaign strategy (outlined it

item number 10, below).

11. Develop and recommend strategies to foster successful promotions and client brand

advancement

You will be making recommendations on brand development, advertising strategies,

demographics, brand awareness issues, channel marketing and the overall effectiveness

verses cost efficacy of campaigns. You will give constructive feedback on products, services,

pricing, targeting and channels. You will advise on current market trends and how to

implement new strategies to ensure ongoing brand development and keep up with

consumer demand/trends.

As the opportunities arise you may be given responsibility for running test campaigns to

assess the potential demand for products and the viability of potential campaign

approaches.

12. Plan and coordinate advertising and marketing campaigns in accord with client objectives

You will evaluate strategies and proposals for campaigns, determine which are likely to yield

the best results (both in terms of a client’s sales and achieving brand development), then put

these strategies into action by leveraging the skills of your teams. As a campaign develops

you will collaborate with team members and stakeholders for new ideas on marketing

opportunities to achieve KPIs and brand development. All plans and activities must be

focussed on the primary purpose of meeting the client’s stated objectives for the campaign.

13. Commission market research as required

Ordinarily we conduct our own market research or rely upon that provided by the client or a

stakeholder. You will Research new markets and methods to market client based on client

targets and current trends. On occasion you will be required to source market research data

from external sources.

14. Direct advertisement placement and timing

You will be required to develop lively social media events and campaigns. You may be

required to use multimedia knowledge and skills to achieve this.

You will from time to time be required to develop or contribute to the development of

conventional advertising (including online advertising and hardcopy promotional materials

such as signage and B2B portfolios) including copy, a