Marketing

**1. Marketing & Content Creation**
- **Create and manage content** across key platforms including Instagram, Facebook, TikTok, and Google Business Profile.
- **Film and edit Reels** showcasing treatments, skincare tips, client journeys, and behind-the-scenes moments (e.g. TuneFace, facials).
- **Develop and maintain a monthly content calendar**, working closely with management to align posts with seasonal promotions and clinic goals.
- **Write compelling captions**, social media posts, and promotional messages that reflect Lapeau Medispa’s voice and branding.
- **Capture and edit before & after photos**, client testimonials, and short-form video content for digital use.
- **Design simple and on-brand visuals** using Canva or AI-powered tools for social posts, story templates, and event flyers.
- **Update website content** as needed, such as adding new treatments, promotions, or blog posts.
- **Monitor content performance** using platform insights (e.g. Instagram Insights, Meta Business Suite), and prepare regular reports on engagement and reach.

**2. Lead Generation & Community Growth**
- **Actively manage community engagement** through relevant Facebook groups, local online forums, and directory listings.
- **Post regularly in local groups** (e.g. Malvern mums, Melbourne beauty groups) to share offers, before/after transformations, and client testimonials.
- **Engage with followers** by responding to comments, DMs, and inquiries in a timely and friendly manner to build trust and encourage bookings.
- **Promote client acquisition strategies** such as referral programs, new client specials, seasonal offers, and treatment memberships.
- **Identify and build partnerships** with local businesses including bridal boutiques, gyms, hair salons, and wellness studios to cross-promote services.
- **Plan and coordinate promotional campaigns** on platforms such as Groupon, ClassPass, or other lead-generation platforms in line with clinic goals and branding.

**3. Sales & In-Clinic Client Growth**
- **Proactively follow up on leads** from Instagram, Facebook, Google Ads, website inquiries, or SMS campaigns to convert interest into actual bookings.
- **Communicate confidently and warmly** with potential clients, answering common questions and guiding them toward suitable treatments or promotions.
- **Support the consultation process** by sharing treatment benefits, explaining how programs work, and preparing clients for their appointments (note: no medical advice is required).
- **Upsell and cross-sell in a natural way** by recommending skincare products, packages, or service upgrades during check-out or post-treatment conversations.
- **Track and report client growth metrics** monthly, including:

- Number of new bookings
- Conversion rates (inquiries → consultations → bookings)
- Package sales and rebooking rates
- High-performing campaigns or sales trends

**4. Brand & Customer Experience**
- **Monitor and manage online reviews** on Google and Facebook by:

- Prompting happy clients to leave 5-star reviews
- Responding to all reviews politely and professionally
- Highlighting positive reviews on social media or the website to build trust
- **Support in-clinic promotions and client experiences** by:

- Helping organise special events such as open days, skin analysis weeks, or product launches
- Preparing promotional signage, flyers, or social posts for seasonal offers
- Assisting with décor, gift bags, or refreshments to enhance the customer experience during events
- **Ensure a positive, consistent customer journey** — from the first Instagram message to the final check-out at reception.

**Job Types**: Part-time, Casual

Pay: $25.00 - $35.00 per hour

**Benefits**:

- Employee discount
- Work from home

**Experience**:

- Marketing: 2 years (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: Hybrid remote in Malvern VIC 3144