CRM & Loyalty Manager

1 day ago

Alexandria, Australia Jivaro Full time

Newly created opportunity to shape & deliver the end to end CRM strategy
- Central Sydney Office with Fully Stocked Kitchen, with flexi-hours to suit you
- Working within a hugely high-performing Digital team, with stellar leadership

Joining one of the biggest Fashion Retailers in Australia and the #1 brand in their category, in a newly created role, to lead & develop the CRM and Loyalty strategy for both local and international audiences.

**The Role**:
This a highly strategic, high-impact role, to lead and deliver the end to end CRM & Loyalty strategy, reporting straight to the GM of Digital and working alongside a stellar eCommerce & Digital team, in a true partnership.
This role will be key in shaping and executing customer lifecycle strategies, driving engagement and living and breathing data and insights, to drive decision making and deliver a seamless customer experience.

**Key Responsibilities & Experience**:

- Solid experience with delivering high-performing, impactful CRM strategies across multiple channels, within the Retail, Fashion or eCommerce sectors
- Solid, indepth technical knowledge of SFMC, Klaviyo, Emarsys or similar platforms
- Prior experience with managing or even better, launching Loyalty Programs into market
- Strong experience with in-depth customer segmentation work, targeting, and persona frameworks
- The ability to analyse, interpret & present customer behaviour and translate insights into lifecycle marketing initiatives
- Implement test-and-learn approaches including A/B and multivariate testing
**Benefits**
- The opportunity to make serious impact in this newly created, Leadership role, managing strategic development across CRM & Loyalty
- Joining a global Fashion brand, with a cult following, with hugely loyal audiences across ANZ, North America, UK & wider EU markets
- Stunning central Sydney office location and flexi-hours to suit your own schedule
- Fully stocked kitchen, plus catered lunch events + up to 70% product discounts
- Learning & progression opportunities, partnering with Creative, eCommerce & Digital Marketing teams, for full-funnel exposure
- Join a team that's headed up by some of the most impressive Digital leaders in the industry
- A high-energy, tight-knit team culture, that's scored record breaking engagement levels this year
**Excited? You should be

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