Digital - CRM Specialist

23 hours ago

Alexandria, Australia True Alliance Full time

We are looking for someone who is driven, self-motivated and has a passion for all things customer orientated.

Supported by the Senior CRM Specialist, this role will be responsible for the end to end coordination of all marketing campaigns across their brand portfolios.
- We are looking for someone who is driven, self-motivated and has a passion for all things customer orientated._
- Supported by the Senior CRM Specialist, this role will be responsible for the end to end coordination of all marketing campaigns across their brand portfolios. _

***

**ABOUT THE ROLE**
- Lead end-to-end marketing campaign process through from briefing to creative asset approval, and deployment with best practice recommendations and guidance on send strategy and segmentation.
- Conduct A/B testing strategies for insight and learnings to ultimately improve performance of the channel.
- Assist in the development of new customer Lifecycle & Automation Programs within Marketing Cloud to deliver on the CRM Objectives for each brand.
- Campaign and database level reporting, to provide insight and performance recommendations.

**ABOUT YOU**

We are looking for someone who is enthusiastic, energetic, and understands and lives our culture of diversity, fun and family. As well as this, the following attributes, skills and qualifications will contribute to your success in the role:

- Degree-Level qualification, in Marketing or Marketing-related discipline (or similar)
- Proven on-the-job experience in project or campaign management
- Hands on experience working within CRM Database + Marketing systems and implementing Automation campaigns.
- Desired (but not essential) experience using Salesforce Platforms and Tools: Sales Cloud (Classic + Lightning), Marketing Cloud (Journey Builder + Einstein features).
- An analytical mindset and the ability to analyse data for trends, actionable insight, and strategy recommendation opportunities.
- Attention to detail
- Able to display experience managing competing priorities and tasks.

**GREAT BENEFITS**
- Incredible staff discount off all True Alliance brands
- Paid Parental leave
- Hybrid working arrangements on-site + from our Head Office in Alexandria
- Excellent training and career opportunities
- $1,500 for every friend you refer
- Free on-site parking
- Great health & wellbeing initiatives
- Employee Assistance Program

**WHO WE ARE...**

True Alliance operates over 50 retail stores in a number of fast-paced, dynamic environments across Australia & New Zealand. The brands we sell include Lee, Wrangler, Riders, Ellesse, Speedo, Ben Sherman, Lacoste, Nauticaand that's just to name a few. We are passionate about what we do, and we know our product better than anyone else out there.

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