Sales Strategy

**Who are we?**

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.

Today, we are proud to share we’ve served over 50 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

**Our Mission**

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

**The Team**

At Lyka, we’re on a mission to help pets thrive with longevity through real, fresh food.

Our Partnerships Team plays a critical role in expanding this mission by forging meaningful relationships with vets, breeders, and industry experts who share our passion for pet health.

**The Role**

As our Sales Strategy & Ops Manager - Partnerships, you’ll assist in driving sales growth and in-clinic conversions by making performance data visible, actionable and continuously optimised. You’ll connect performance data, field insights, and sales behaviour to help the Partnerships team grow sharper and more effective.

**Responsibilities include**:

- Enable the growth of the Partnerships channel, supporting strategic decisions and their operationalisation.
- Prepare and lead monthly Revenue Growth Reviews in collaboration with sales and leadership teams.
- Analyse sales funnel activity and field engagement data to identify patterns, gaps, and growth opportunities.
- Develop dashboards and scorecards that track key sales metrics and translate complex datasets into clear, actionable recommendations.
- Extract insights from HubSpot, CRM notes, sales activity logs, and field interactions to uncover key trends and drivers.
- Collaborate with BDMs to conduct regular clinic segmentation reviews, ensuring proper prioritisation and optimal cost-to-serve levels.
- Implement test-and-learn cycles to improve in-clinic engagement, objection handling, and conversion strategies; measure and refine go-to-market tactics with relevant teams.
- Support the rollout, adoption, and integration of sales tools and technologies.
- Partner closely with Partnerships, Finance, Strategy, and Product teams to align commercial strategy with performance insights; contribute to monthly financial reporting with detailed analysis of sales trends, campaign performance, and demand drivers.
- Maintain effective feedback loops between HQ and field teams to ensure decisions reflect real-world dynamics.

**Requirements**:

- 3+ years’ in a sales / revenue or ops analyst position, consulting, or similar.
- Experience working with field sales, customer-facing, or commercial operations teams (background in consumer goods, SaaS, health tech, or analytics-heavy commercial roles ideal).
- Strong data analysis, visualisation and storytelling skills.
- Advanced Excel, SQL and/or Python/R and CRM experience.
- High commercial acumen, with the ability to focus on what drives results.
- A curious, agile mindset and an enthusiasm for solving commercial challenges.
- The confidence to influence across levels, including sales, finance, and leadership.
- Ability to build cross-functional bridges, collaborating with multiple stakeholders from different backgrounds to drive commercial outcomes and to deliver projects.

**Benefits**
- Work in a fast-growing start-up, experiencing what goes behi