Marketing / Ecommerce Specialist

2 days ago

Melbourne, Australia White & Co Full time

If you’re Melbourne-based, and fashion is your passion, you’re our kind of person.

You’re the kind of person that dreams of joining a friendly team in a fast-paced, rapidly growing fashion retail business

And if you don’t see an opening for a job opportunity on this page right _here_ / right now, you’ll just go on and send us your cover letter and resumé, anyway.

So, tell us about yourself and send away The moment an opportunity comes up in any of our departments, you’ll be the first to know.

We currently have an exciting opportunity to join the White & Co’s Ecommerce team as their **Marketing /**Ecommerce Specialist**. Reporting into the** **Ecommerce / Digital Marketing Manager**, you will be** **responsible for the management and maintenance of our ecommerce website.

White & Co. is a fast-moving, women’s fashion retailer. Our small and dedicated team is a close-knit group who are excited by new opportunities and enjoy working collaboratively together to grow the business.

**Key responsibilities include**:

- Creating products, writing descriptions, size guides and uploading imagery.
- Managing all website merchandising ensuring a fresh representation of product, balancing new arrivals, best seller, key product focuses and using data insights to merchandise for sell-through.
- Manage and report on all onsite promotions.
- Being a proactive team member liaising with buying and warehouse departments to ensure product is available when it’s planned to go live.
- Updating front end assets such as website themes, collection pages, and online promotional offers.
- Keeping up to date with best industry practices for online customer experience and journey to inform the team on insights and ideas for improvements.
- Support weekly and monthly reporting with key ecommerce insights, while understanding the numbers day in and day out - always looking for opportunities to optimise.
- Collaborate and take on tasks associated with any major website projects _from_ an ecommerce perspective such as website redevelopment, app integrations, customer loyalty program.
- Coordinate all product catalogue enhancements keeping ecommerce and SEO best practice in mind and further enhancing with product imagery, size guides, meta descriptions, tags etc.
- Where required brief, build and optimise landings pages in line with the marketing calendar.
- Conducting analysis on online returns and search & filter optimisations.
- Drive ecommerce performance to reach business KPIs, including revenue, conversion rate, AOV & more.
- 2+ years of relevant experience in the e-commerce space
- Experience working with Shopify
- Copy writing experience
- An understanding of SEO
- Experience with Google Analytics
- Excellent attention to detail
- Experience with Drip or Klaviyo
- Clear and positive communication skills
- Ability to manage tasks in a timely manner
- Ability to _work_ autonomously as well as collaboratively

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