Product Marketing Specialist

**About triSearch**:
triSearch is a leading B2B SaaS business committed to creating time for conveyancers through innovative technology solutions.

It is our mission to speed up the sale and purchase of homes in Australia by building a more efficient conveyancing industry. Operating nationally, we provide end-to-end technology to improve workflows and create a seamless experience for conveyancers, and their clients.

**Role Description**:
triSearch is hiring a Product Marketing Specialist. This role will play a pivotal role in driving the successful education and adoption of our products by owning the communications, go-to-market (GTM) strategies, and execution.

**Responsibilities (key tasks and requirements of the role)**:
**Go-to-Market Strategy & Execution**:

- Develop and execute comprehensive GTM strategies for new product launches and feature updates.
- Collaborate with Product, Sales, and Customer Success teams to align messaging and ensure successful rollouts.

**Product Positioning & Messaging**:

- Create clear, compelling, and differentiated product positioning and messaging tailored to our target audience.
- Ensure all internal and external communications reflect the product’s value proposition consistently.

**Market Research & Insights**:

- Conduct market research to understand customer needs, industry trends, and competitive landscapes.
- Use insights to inform product development, positioning, and marketing strategies.

**Content Development**:

- Collaborate with the team to produce content that educates, engages, and drives conversions.

**Customer Engagement**:

- Develop and manage customer education initiatives, including webinars, how-to guides, and training sessions.
- Collaborate with the Customer Support team to identify and address client pain points proactively.

**Performance Analysis**:

- Track and report on the performance of product marketing campaigns using KPIs.
- Identify areas for improvement and optimization to achieve business goals.

**Qualifications / requirements**:

- Proven experience in product marketing, ideally in B2B SaaS or technology sectors.
- Strong understanding of go-to-market strategies and product lifecycle management.
- Exceptional storytelling and content creation skills.
- Ability to distill complex information into clear, concise, and impactful messaging.
- Strong collaboration skills to work effectively across departments.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Familiarity with tools like HubSpot, Pardot, or other marketing automation platforms is a plus.

**Why should you apply?**:
All of the talented people at triSearch are carefully selected to ensure they align with our core values. Operating with integrity and the ability to foster a supportive environment are among the most sought-after attributes when recruiting at triSearch.

We place an equal value of high-performance from our team members, as we do for their cultural fit and contributions. This combination of work-ethic and fun-loving is what makes triSearch such a great place to work.

Some of the perks and benefits you can expect at triSearch:

- Platinum Fitness First Gym Membership
- Daily free coffee from our in-house barista
- Daily breakfasts, snacks and drinks
- Catered lunches multiple times per week
- Generous Leave entitlements
- A chill-out zone with ping pong, pool and gaming consoles
- A fully stocked bar fridge
- Ideal office location in Sydney CBD

**The pay range for this role is**:
100,000 - 100,000 AUD per year(triSearch Sydney Office)